Packed with bribes, derring-do and exuberance, this ad with its good-looking chap at the centre takes us on his journey from a jolly nice boat party to the stadium hosting The Champion's League final. He's discovered he's won VIP tickets for the match and nothing will stop him. Nice spot for Heineken as one of the competition's major sponsors.
Agency: Wieden + Kennedy
Production Co: Sonny London
Director: Nick Rutter