Clik here to view.
The Independent launches augmented reality feature in print edition
The Independent has launched a "fully integrated" augmented reality feature in its print production using the Blippar app, allowing users to turn content multimedia by using the camera on their...
View ArticleClik here to view.
The Drum daily jobs round-up: Arts Marketing Association, Become, THE OUTNET,...
Today in The Drum’s daily jobs round-up, our picks of the day include roles for a managing director; marketing and design coordinator; digital designer; user experience manager; and packaging...
View ArticleClik here to view.
See it here! The mini-movie celebrating Jaguar's first new sports car in 50...
The F-type is Jaguar's first new sports car in 50 years and Jaguar yesterday presented it as the star the mini-movie Desire starring Damian Lewis who won an Emmy and Golden Globe for his role in the...
View ArticleClik here to view.
Scottish marketing services framework delay rumbles on as public sector...
The Scottish Marketing Services Framework appears to have been delayed once again while is understood that the partnership bodies may consider turning to the London agencies on the UK marketing...
View ArticleClik here to view.
Three people under formal investigation in Kate Middleton topless photos row
The publishing head responsible for the French edition of Closer magazine and two photographers have been placed under formal investigation in relation to topless photographs published of the Duchess...
View ArticleClik here to view.
Bauer Media appoints Velti for mobile marketing partnership
Bauer Media and Velti, a provider of mobile marketing and advertising technology, have today announced the launch of a two year partnership, which will look to drive engagement and loyalty of Bauer...
View ArticleClik here to view.
Brand value of UK supermarkets falls by £3m as Shell and Cadbury's see...
The brand values of UK supermarkets have fallen sharply in the last year according the annual top-50 study by Brand Finance, with only Sainsbury's bucking the trend. Shell saw a substantial 35 per...
View ArticleClik here to view.
British men prefer to shop online, with fashion high on their radar,...
Research from Rakuten LinkShare has revealed insights into the shopping habits of British males, finding that a majority (85 per cent) of men prefer to shop online than on the high street, with over...
View ArticleClik here to view.
New Compare The Market TV ad parachutes in from VCCP
This week sees the launch of a new 30 second TV ad for Compare The Market, continuing the campaign theme of confusion with Comparethemeerkat.com. Created by VCCP, the new ad launched on Monday 22...
View ArticleClik here to view.
Argos for Business appoints JAMpr to bolster awareness
Argos for Business has announced the appointment of JAMpr as its external PR agency, following a tender process comprising 15 agencies. Following the win of the 12-month contract, the Manchester-based...
View ArticleClik here to view.
Viral Video Chart: Return of Evian's dancing babies takes top spot
Here come the hotsteppers. Evian's dancing babies are back and straight in at number one in this week's Viral Video Chart for Brands. Baby & Me, which is Evian's follow up to 2009's hugely popular...
View ArticleClik here to view.
BBC director general Tony Hall proposes redundancy payment cap of £150,000...
The BBC is set to cap the redundancy payments for senior executives at £150,000 after stinging criticism of 'obscene' settlements, including George Entwistle's £450,000 agreement after just 54 days in...
View ArticleClik here to view.
UK adult internet users visit 19 websites a week, with 72% visiting their...
Just under two in three (64 per cent) adult internet users said they had a social networking profile in 2012, with 72 per cent of saying they visit their social media profile every day. However, the...
View ArticleClik here to view.
Blue Marlin creates packaging for premium gin brand Warner Edwards
Blue Marlin has created the packaging for start-up gin company Warner Edwards, whose premium gin has just launched in retail outlets in the United Kingdom. Distilled in Northamptonshire by Englishman...
View ArticleClik here to view.
Maxxium UK appoints Zenith Optimedia to handle its £9m media account
Maxxium UK has appointed Zenith Optimedia to manage the media programmes for its spirit brands, including Famous Grouse, Courvoisier, Sourz and Jim Beam. The £9m media appointment follows a four-way...
View ArticleClik here to view.
Believe In creates launch campaign for Fontsmith FS Emeric typeface
Type design studio Fontsmith has launched FS Emeric, a new typeface that represents the culmination of over two years’ work by type design director Phil Garnham. Garnham set out to created a sans...
View ArticleClik here to view.
Ad of the Day: Heineken - Cup Final Tickets
Packed with bribes, derring-do and exuberance, this ad with its good-looking chap at the centre takes us on his journey from a jolly nice boat party to the stadium hosting The Champion's League final....
View ArticleClik here to view.
BT Sports appoints Red Bee Media for playout and media management services
BT has appointed Red Bee Media to provide playout, channel and media management services for BT’s new live sports offering, BT Sport. Set to launch this summer, the channels will be available across...
View ArticleClik here to view.
Newspaper industry rejects government press regulation plans and proposes...
The UK newspaper industry has today announced that it is rejecting the government plans for press regulations, and has published its own proposal. Releasing the proposal, the newspaper society said:...
View ArticleClik here to view.
Channel 4 Sales appoints new digital & creative lead
Channel 4 has promoted David Amodio to the newly created role of digital and creative lead following the departure of Carl Read. Amodio will be responsible for managing the broadcaster’s commercial...
View Article