Clik here to view.
LBi creates first ‘chief people officer’ role
LBi has appointed former Deloitte consultant Sophie Ling to the newly created role of chief people officer. Ling is responsible for redeveloping the agency’s employee offering and launching a culture...
View ArticleClik here to view.
Irish FA teams up with ASG for creative media campaign tackling poverty and...
The Irish FA has struck a deal with Belfast-based agency ASG to create a media campaign promoting health through sport and tackling poverty and social exclusion, it has been announced. The three-year...
View ArticleClik here to view.
C&C set to relocate London-based Magners marketing and commercial team to...
C&C is to relocate the marketing and commercial team in London which handles brands such as Magners to its offices at Wellpark in Glasgow, resulting in some departures as the company centralises a...
View ArticleClik here to view.
Hyundai says car-suicide ad ‘wasn’t meant to go out’
Following a blog by Holly Brockwell, Hyundai has admitted that a controversial ad, featuring a man failing to commit suicide because of the emissions from his car, was not meant for advertising...
View ArticleClik here to view.
Chester Zoo appoints Code Computerlove to handle digital for its Islands project
Chester Zoo has appointed Code Computerlove to handle digital marketing as it looks to bring its £30m Islands project to life. Appointed following a three-way pitch, Code’s first task will be to...
View ArticleClik here to view.
Facebook accused of UK political censorship
Facebook is facing allegations of political censorship after a post critical of NHS privatisation which featured the story of a cancer sufferer's campaign to raise awareness by taking his protest to...
View ArticleClik here to view.
Coke Zero hypnotises the public in latest taste experiment ad
Coca-Cola put the taste difference between the drink and Coke Zero to the test again in its latest campaign, which saw eight members of the public being hypnotised. Following on from the cinema ‘taste...
View ArticleClik here to view.
Mumsnet is best platform to assess “social view” of TV, not Twitter or...
Broadcasters, content creators and advertisers should look to platforms like Mumsnet rather than Facebook or Twitter to gain a “social view” of their content, according to YouView CEO Richard Halton....
View ArticleClik here to view.
Lloyds Banking Group appoints Phil Allen as digital director for wealth and...
Lloyds Banking Group has announced the appointment of Phil Allen as digital director for its wealth and international division. The new role involves the development and execution of a digital...
View ArticleClik here to view.
The Drum daily jobs round-up: USP Creative, EDF Energy, Designworks Design &...
USP Creative is looking for an account manager in the north-west of England with at least two to three years' agency experience. Responsibilities include managing client projects from brief through to...
View ArticleClik here to view.
Why Not Associates Blackpool Comedy Carpet wins Grand Prix: Drum Design...
Why Not Associates has taken home the Grand Prix at the inaugural Drum Design Awards for ‘The Comedy Carpet’ it designed for Blackpool Council. The awards, which bring design centre-stage as far as...
View ArticleClik here to view.
Pearson says Financial Times faces a “weak” advertising market
Parent company Pearson has said that the Financial Times is facing a "weak" advertising market in the first quarter this year. Pearson said it is a result of a number of large advertising campaigns...
View ArticleClik here to view.
Hyundai apologises for suicide attempt advert
Hyundai has apologised and pulled an online advert, created by Innocean, which shows a man attempting to kill himself with exhaust fumes in its new model. The ad aimed to highlight the car’s 100 per...
View ArticleClik here to view.
Download your copy of The Drum: 26 April
Subscribers can download a PDF copy of the latest issue of The Drum here. This issue of The Drum explores the relationship between alcohol and creativity as we take a look at the results of our...
View ArticleClik here to view.
The value of programmatic buying: Industry experts discuss cost...
The Drum's series on trends in real-time advertising kicks off with a look at the value of programmatic buying. As technology advances to increase real-time advertising opportunities, The Drum catches...
View ArticleClik here to view.
Coca-Cola announces James Sommerville as VP of global design
Coca-Cola has announced that James Sommerville has been appointed to the role of VP of global design. Sommerville, who is the co-founder of design agency Attik, led Coke’s massive redesign in 2006 as...
View ArticleClik here to view.
Donald Trump claims ASA is “protecting Alex Salmond”
Donald Trump has claimed the ASA banned one of his anti-windfarm adverts, which drew parallels between wind power and the Lockerbie bombing, in an effort “to protect Alex Salmond”. The advert, which...
View ArticleClik here to view.
Consumers more likely to share and comment on video content than text
Consumers are more likely to share, ‘like’ or comment on an online video than a text article, with humour being the number one reason. A survey by Usurv of 1,000 UK adults found that 56 per cent of...
View ArticleClik here to view.
BSkyB marketing controller Joel Christie tackles the question of real-time...
Joel Christie, online marketing controller, BSkyB talks to The Drum's Jessica Davies about the challenges and opportunities in the real-time advertising landscape. Confusing jargon and an over-crowded...
View ArticleClik here to view.
Yorkshire Tea works with BEcause on experiential activity for latest campaign
Yorkshire Tea has staged an experiential activity event for press, bloggers and brand fans aboard the Orient Express. Organised by brand experience agency BEcause, ‘The Yorkshire Tea Train’ came as...
View Article