Lloyds Banking Group has announced the appointment of Phil Allen as digital director for its wealth and international division.
The new role involves the development and execution of a digital strategy, incorporating sales, marketing and communications, across a division that has been identified as a key growth area for Lloyds Banking Group.
Russell Galley, managing director of wealth and international, commented: “Hiring Phil shows the high importance we have placed upon the development of our digital capability within Wealth and International at Lloyds Banking Group. He is the right person to lead the delivery of an enhanced digital proposition which meets the needs of our clients across the globe.”
Formerly digital director at Coutts, Allen has nearly 25 years of experience working in financial services.