Glasgow based jobs board Scottishjobsonthe.net has completed a brand refresh at the hands of the Fraser Agency following a bottom up rejig of the website undertaken by Broudshout Internet.
Now given the truncated form of scotjobsnet.co.uk the new look platform caters for the Scottish market, principally local authorities and commercial organisations such as Stagecoach, Weir Group ,Barrats Housing and Paddy Power.
Scotjobsnet managing partner Lorna Robb said: "We employed some brains and used the Insurance Co' Liverpool Victoria as an online test case when they rebranded with lv.com so- scotjobsnet.co.uk -bit of the past, bit of the future.
“Although the original domain name has served us very well since we launched in 2007 it was basically too long, the .co.uk is stronger and is better for marketing uses and search engine optimisation.
“The traffic, we have projected should increase beyond the 120,000 + per month and increase our market share in Scotland -The site itself is fresher, professional and has a sophisticated design."