KidsCan, the Salford University-based children’s cancer research charity, has announced the appointment of Rumpus PR to handle its national and regional consumer PR.
As part of the appointment, the agency will help KidsCan reach the £300,000 fundraising target it has set itself for 2013.
Gareth Clements, director at Rumpus PR, said: “The work that KidsCan does on a daily basis is invaluable, however, as a charity, it relies solely on support from the public. By implementing a strategic and creative PR plan, we are hopeful KidsCan will not only meet its significant fundraising target this year, but exceed it.”
In addition to delivering the scientific and research-based messages, Rumpus PR will be promoting the activities KidsCan offers, such as shark dives, jail breaks and zip slides.