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Google chief recalled for fresh grilling by MPs over tax dodges
Google is facing the prospect of a fresh grilling from irate MPs after they elected to recall the digital giant to answer fresh questions about its tax affairs. Specifically the search giant will be...
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Facebook volte-face will see decapitation videos purged from site
Facebook has pledged to remove all video footage of people being decapitated, after previously refusing to ban such content, following fierce campaigning from charities and internal ructions on its...
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Children’s cancer research charity KidsCan appoints Rumpus PR
KidsCan, the Salford University-based children’s cancer research charity, has announced the appointment of Rumpus PR to handle its national and regional consumer PR. As part of the appointment, the...
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Dorset police commissioner floats corporate sponsorship of vehicles & stations
Police cars patrolling the streets emblazoned with McDonald’s logos or Coca-Cola branding could soon be a common site after a police commissioner floated the prospect of securing additional funding...
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Go Compare’s operatic jingle earns most played backing track crown
The irritating operatic ditty that blares from Go Compare’s series of television ads has defied its detractors by contributing to a healthy £10m in fees for songwriters whose work features in...
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Argos concedes 'hard' fight lies ahead to see off Amazon
Catalogue retailer Argos has conceded that it faces a ‘hard’ period ahead as it seeks to counter the threat posed by Amazon in an increasingly aggressive online marketplace. Terry Duddy, chief...
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MyVoucherCodes focus turns mobile with appointment of Fiksu
Discount website MyVoucherCodes has appointed mobile app marketing technology firm Fiksu in a six-figure deal designed to drive the site's mobile market share. A trial period in March saw the...
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YouTube touts younger demographic credentials in pitch to advertisers
YouTube is positioning itself as a vital platform for advertisers seeking engagement with 18 to 34 year olds as Google seeks to further monetise the video sharing platform. Robert Kynci, YouTube’s...
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Subaru revs up launch of new Forester with BJL campaign
Subaru is unveiling a new campaign for the launch of its four wheel drive Forester, promoting the vehicle for rural areas. Looking to put the function of the car above its style, the campaign, created...
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BBC presenter Stuart Hall confesses to indecently assaulting 13 girls
Broadcaster Stuart Hall has pleaded guilty to indecently assaulting thirteen girls between the ages of 9 and seventeen during an appearance at Preston Crown Court on 16 April - which can only be...
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Tesco revamps Clubcard website to focus on rewards
Tesco has relaunched its Clubcard website today, putting more focus on rewards and content experiences for loyalty scheme members. The new site has been designed to “bring to life” loyalty incentives...
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Nectar leads B2B colleague engagement initiative to strengthen brands
Nectar is spearheading an initiative to strengthen partner relations with the development of its Nectar Merchandise Shop. Leeds agency Creative Emporium designed and launched Nectar's online shop last...
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McCann Worldgroup Europe announces two leadership changes
McCann Worldgroup Europe has announced the promotion of Nikki Crumpton and the appointment of Zaid Al-Zaidy to its strategy team. Crumpton is being promoted to co-regional strategy director for McCann...
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Viral Video Chart: Evian babies dance their way to the top of the chart for a...
For a second week in a row, the Evian dancing babies have scooped the top position in the Viral Video Chart, having garnered an extra 12 million views since last Thursday, up to over 42 million - as...
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Real-time bidding: Does the complexity of the space risk alienating advertisers?
The Drum's series on real-time advertising continues with a look at the perceived complexity of the programmatic buying space. As technology advances to increase real-time advertising opportunities,...
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Glue Isobar bolsters senior social media team with two hires
Glue Isobar has appointed former Jam executive Thom James and MEC’s deputy head of strategy James Caig to become head of social and head of strategy respectively. Both will be responsible for leading...
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Cadbury Fabulous Fingers campaign launches with VCCP to promote honeycomb and...
Burton’s Biscuit Company has unveiled a £1.2m campaign to promote its new honeycomb and praline flavours in the Cadbury Fabulous Fingers range. The campaign, devised by VCCP, with media buying handled...
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Channel 4 lands ad sales contract with BT Sport
Channel 4 has struck a three-year exclusive deal with BT to become its partner for TV ad sales on BT Sport 1, BT Sport 2 and ESPN. The broadcaster will explore product placement opportunities and will...
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Inquiry reveals allegations of bullying and sexual harassment at the BBC...
The BBC has pledged an overhaul of its policies after in inquiry revealed serious allegations of workplace bullying and sexual harassment at the organisation over that last seven years. The Respect At...
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Google claims Reuters tax article was ‘wilfully misleading’
Google has claimed that an article by Reuters about the search giant’s taxes is ‘wilfully misleading’, adding that it is willing to answer more questions if MPs wish to ask them. Google insists that...
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