McDonald's has unveiled two separate campaigns: a digital campaign to support the launch of its Great Tastes of America food promotion and a TV campaign to promote its breakfast menu.
The TV campaign, created by Leo Burnett, promotes the Sausage and Egg McMuffin with the endline that it is ‘worth getting up early for’.
The work is supported by a national press and radio campaign, with the former also featuring the line ‘The rest of the day has a lot to live up to’.
McDonald’s digital campaign, created by Razorfish London, celebrates the return of The Great Tastes of America food promotion.
Called ‘Free the Taste of America’ the digital experience will be hosted on the McDonald's website from this week until 11 June 2013, supported by a YouTube masthead takeover, and sees consumers asked to open a ‘burger box’ with their mouse to reveal visuals and music reflective of the theme of one of the five American burgers.