This delightful ad must have taken some doing to get it so utterly perfect. Parents everywhere will be nodding a 'been there' smile at the weary father driving through the night to soothe his baby to sleep; and the shots of the tot waking to grizzle each time the car stops are marvellous.
From the choice of the track with its lilting, lullaby feel to the final scene of another tired father alongside him at the lights, it's superbly thought through.
It's an excellent way of drawing attention to the technology that saves drivers money by cutting the engine whenever the care comes to a complete halt.
Agency: adam&eveDDB
Creative Director: Jeremy Craigen
Creative: Nikki Lindman / Toby Brewer
TV Producer: Lucy Westmore
Production Co: Outsider
Director: James Rouse
Producer: Benji Howell
Post Production: Work Post / Framestore
Audio: Factory