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A discussion on this morning's Women's Hour on Radio 4 about the viral film made by Bodyform broadened into a critique of sanitary protection advertising as a whole - and a recent print advertisement for Lil-Lets made by Leagas Delaney came in for some particularly blistering criticism.
Women's Hour host Jenni Murray invited Tiffany Maddox of Rubber Republic - who made the Bodyform viral - and Gail Parminter of Madwomen - an agency which specialises in creating advertising that targets women - to assess feminine hygiene advertising in the wake of the viral's runaway success.
