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PrimeLocation.com rolls out taxi campaign with Ubiquitous
Property website PrimeLocation.com has revealed that it is launching a taxi campaign with Ubiquitous as part of a multi-million pound targeted marketing campaign for the brand. Each taxi has a...
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Hatch Communications appoints two to board of directors
Hatch Communications has announced the promotion of two members as new directors to its board, as well as the appointment of a new account handler. James Hickman and Matt Peden, both whom have been at...
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Former Waggener Edstrom head of digital Jon Silk joins Bite
Bite Communications has appointed Waggener Edstrom's former head of digital Jon Silk to its board of directors. Silk will provide consultancy on strategic digital communications across Europe and will...
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IAS create 'Business-Minded Bill' to enhance Total Gas & Power's SME offering
In a bid to take its SME offering to the next level energy supplier, Total Gas & Power has partnered with integrated B2B marketing specialist, IAS to create integrated campaign, ‘Business-Minded...
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£650 million expected to be spent on Halloween and Bonfire Night
People in the UK are predicted to spend over £650 million celebrating Bonfire Night and Halloween, according to a YouGov Sixth Sense report. The research found that an estimated £386 million will be...
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Rakuten's Play.com announces branded e-shop platform
Rakuten’s Play.com has announced the launch of Rakuten Marketplace, a merchant retail offering allowing retailers to created branded e-shops within the Play.com website. A team of e-commerce...
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Story hires The Leith's Guy Vickerstaff as creative director
Story has appointed Guy Vickerstaff from The Leith Agency as its new creative director. Vickerstaff has been with The Leith, where he was head of art, for almost seven years and before that worked for...
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Report: What is the legacy of the London 2012 Olympics on out of home...
The London 2012 Olympic and Paralympic Games saw significant investment in the out of home industry from media owners. But what will be the legacy of the Olympics for out of home? Nick Mawditt, global...
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Lil-Lets and its agency come under fire as Bodyform viral sparks stinging...
A discussion on this morning's Women's Hour on Radio 4 about the viral film made by Bodyform broadened into a critique of sanitary protection advertising as a whole - and a recent print advertisement...
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Manchester United top the table for Premier League search visibility but...
Research from search and social analytics software company, Searchmetrics, has found that Manchester United’s website is the most visible Premier League website when it comes to Google UK searches. In...
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Kryolan gets make-over with Propaganda
Professional make-up brand Kryolan has had a make-over by Propaganda, with the introduction of its ‘Make-up is A Science’ strapline. The re-brand was launched to over 200 make-up artists, media and...
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McDonald's launches Great Tastes of the World campaign
McDonald's is launching its Great Tastes of the World promotion with a new TV campaign created by Leo Burnett. Four ads will feature a variety of souvenirs from Spain, Australia, Mexico and India to...
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The Purple Agency hires new creative director
The Purple Agency has appointed Alan Docherty as its new creative director. Docherty joins from Forbiz where as creative director he worked on accounts with Google, Nationwide and Warner Brothers. He...
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Hollyoaks, Channel 4 Education and BeatBullying to tackle cyber bulling...
Channel 4’s flagship youth drama Hollyoaks has revealed its plans to explore the issue of cyber bullying and the related problems of social media through a storyline and special online project....
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twofifteenmccann delivers new approach for Halo 4 campaign trailer "Scanned"
Xbox and twofifteenmccann have kicked off the marketing campaign for the launch of ‘Halo 4’ on Tuesday 6 November with the release of a trailer entitled “Scanned”. The trailer, which debuted late last...
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ASOS pre-tax profits grow as retail sales pick up
Fashion retailer ASOS has recorded a 317% rise in pre-tax profits from £3.18m to £13.2m for the the five months to 31 August 2012. The stellar figures are being attributed to a 32% rise in retail...
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IAB study reveals 55% of UK firms have adopted a social business model
An IAB study investigating the social media nous of employees, conducted in conjunction with LBi and YouGov, has found that 27% remain in the dark when it comes to measuring social media success. The...
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Viral Video Chart: Bond, Bodyform and one man's epic fail dive into a frozen...
A little bit of James Bond magic has helped Coke Zero top this week's Viral Video Chart for Brands. Ahead of the release of the new Bond movie Skyfall, Coke challenged unsuspecting commuters to unlock...
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UK online advertising click through rates fell during Olympics
Click through rates for online ads fell during August in the UK, coinciding with the Olympics, research from Infectious Media has found. The research from the quarterly RTB Insight Report shows the...
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Kellogg’s Krave cereal unveils dual screen prize giveaway with Channel 4
Kellogg’s Krave cereal is set to partner with Channel 4 early next month for a dual screen prize giveaway. The deal, negotiated by Channel 4 and Carat, will springboard from shows such as Made in...
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