Xbox and twofifteenmccann have kicked off the marketing campaign for the launch of ‘Halo 4’ on Tuesday 6 November with the release of a trailer entitled “Scanned”.
The trailer, which debuted late last week on Jimmy Fallon, sets up the David vs. Goliath confrontation found in Halo 4 and is the start of a larger integrated global effort to introduce new evil into the Halo franchise.
In “Scanned,” Master Chief’s mind is violated by a powerful new enemy, who discovers both Chief’s strengths and weaknesses. "Scanned", looks to change the perception of Master Chief as an unstoppable hero. For most, this will be the first time seeing Master Chief in a position of weakness.
Chief creative officer at twofifteenmccann, Scott Duchon, commented: ““We were excited to reveal some of the moments in Master Chief's life that helped define the person under the armor. At the same time, it was a great way to show the power of the enemy that Master Chief will have to contend with.”
twofifteenmccann partnered with Hollywood director David Fincher as executive producer (“Fight Club,” “The Social Network,” “The Girl with the Dragon Tattoo”) and Tim Miller as director (visual effects lead on “Scott Pilgrim vs. the World,” “The Girl with the Dragon Tattoo”) for the project.