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Teens text almost four times more than the UK average – and 9% of 3-4 year...
Ofcom’s latest annual report on children’s media habits has found that teenage girls between the age of 12 and 15 years send an average of 221 texts every week; compared to the UK average of 50 texts....
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Charity DEBRA unveils ‘peel here’ app with Publicis London to highlight pain...
National charity DEBRA, which offers specialist care to those suffering from Epidermolysis Bullosa (EB), has unveiled a hard-hitting Facebook app with Publicis London to help raise awareness of the...
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Lucozade to end sponsorship of the Premier League after two decades
Lucozade has announced that it is ending its sponsorship of the Premier League as the brand ‘shifts its focus’. The drinks brand has been official energy drink suppliers since the League started in...
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TerraCycle UK announces launch of new programme and partnerships
TerraCycle, the nationwide recycling programme which collects unrecyclable waste that would otherwise go to a landfill, has launched a new programme which has been backed by the likes of Co-op and...
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Lambrini launches TV and press campaign in lead up to Christmas
Halewood International, the UK independent drinks company, has announced that its Lambrini brand will hit TV and press as part of a major consumer advertising campaign in the lead up to Christmas....
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Jukes & Co bakery brand whipped up by Kayak
Bakery company Jukes & Co has unveiled its name and brand identity with Kayak. The agency decided to use one of the directors' surname for the brand name, while adding ‘and co’ to make it feel...
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Nissan unveils new campaign developed by Chapter
Nissan has revealed its latest campaign which has focused on its LCV range of vans, specifically the NC200 and Navara models. Chapter was tasked with developing the ‘Practically Genius’ proposition...
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Where’s Wally? Featuring in Wembley Stadium's latest campaign for its Wembley...
Wembley Stadium has launched a campaign featuring iconic bobble hat-wearing traveller Where's Wally? as it promotes its Stadium Tours over the October school holidays. The partnership with Where's...
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Paul Gambaccini shocks Five Live listeners with Savile necrophiliac claim
Paul Gambaccini, Jimmy Saville’s former BBC colleague, has voiced some of the most shocking claims yet surrounding the depraved presenter, suggesting that in addition to being attracted to underage...
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Pudsey the Bear given designer makeover by Alexander McQueen, Burberry and Prada
Pudsey the Bear, the Children in Need mascot, has been given a celebrity makeover as part of a bid to raise cash for the children’s charity. Fashion icons including Burberry, Alexander McQueen, Prada,...
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Facebook posts 32% Q3 revenue growth to $1.26bn - and still makes a loss
A torrid spell for Facebook may be coming to a close after the social media giant revealed a healthy 32% rise in Q3 revenue growth to hit $1.26bn, driven largely by mobile advertising. Nevertheless...
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Churchill stunt sees it break ‘most contributions to a greeting card’ world...
Insurance provider Churchill has entered the record books after it successfully claimed the Guinness World Record Title for the ‘most contributions to a greeting card’ – an accolade previously held by...
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'Misleading’ Natalie Portman mascara ad banned
The Advertising Standards Authority has moved to ban a Christian Dior mascara advert starring Natalie Portman following complaints from cosmetics rival Loreal that the image used had been photoshopped...
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The Marketing Weak Award: British Airways
Welcome to the second installment of The Marketing Weak awards, The Drum's new column which reaches the parts many would prefer we didn't reach. Here we highlight some of the less salubrious work...
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Argos to close 75 stores in new digital strategy
Catalogue retailer Argos has announced its intent to close as many as 75 branches as it seeks to reposition itself as a direct rival to the likes of Amazon. The digital first strategy will see the...
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CBS Outdoor UK teams with Blippar for Look for Longer puzzle
CBS Outdoor UK has teamed up with Blippar to continue its ‘Look for Longer’ campaign. The campaign, which launched on 1 October and is set to run for four weeks, asks London’s commuters to identify 75...
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Cheeky Richmond ham ad banned
Richmond ham has been ordered to cease broadcast of a controversial meat advert after a total of 371 complaints were received from viewers perturbed by the sight of a naked man baring his bum....
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The Royal Opera House hires aka and launches new marketing campaign
The Royal Opera House has launched a new creative campaign to promote its autumn season after appointing aka to work on its marketing and media buying accounts. The One Extraordinary World campaign,...
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Apple urged to protect consumers from wave of fake products
Explosive growth in the supply of cheap, counterfeit, electronic goods has fuelled calls for brand owners to assume greater responsibility for their products, especially in the run up to the frenetic...
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Fresh research paints multi-screen future for on demand TV
TV screens and mobile devices will become the screens of choice for on-demand viewing, according to the latest research from Kantar Media Insight, after they recorded an increase in usage of 16% and...
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