Nissan has revealed its latest campaign which has focused on its LCV range of vans, specifically the NC200 and Navara models.
Chapter was tasked with developing the ‘Practically Genius’ proposition and highlighting the brands belief in innovation.
In response the agency developed straplines which include ‘Pump up the Volume’ and ‘King of the Hill’ for use across advertising, online and mobile activity with The Sun app.
Kieran McMenamin, retail marketing manager, Nissan commented on the campaign: “Chapter has really demonstrated their understanding of the LCV sector. The great thing about ‘Practically Genius’ is that it locks in the core Nissan brand promise of Innovation that Excites but communicates it in a way that is totally relevant for an audience that demands – and needs - real everyday benefits. That’s what will excite them.”
Chapter creative director, Martin Heffernan, added: “From past and current experience we really know the world of van owners and operators. That grounding has made sure we connect the Nissan brand with the audience in the most compelling way possible.”