New research carried out into the smartphone economy has revealed that British users pay for just one in ten apps and downloads an average of just 29.
That equates to an average spend per user of just £8.94 with only one in seven of us splurging more than twenty quid on the marketplace.
Other key results showed that we use just 41 per cent of our apps on a regular basis whilst 61 per cent utilise less than half of their downloads and 29 per cent harnessing less than a quarter.
Unsurprisingly those aged 55-64 are most reticent when it comes to downloading apps, obtaining an average of 23 each, but use 44 per cent of these intensively. In the 18-24 year old category on the other hand people download an average of 37 apps each, but use just 37 per cent regularly.
Ernest Doku, telecoms expert at uSwitch.com, which compiled the figures following a survey of 1,700 people, said: “While many apps cost less than £1 to download, these purchases can really mount up so be careful about what you buy.
"It’s easily done and something I would urge British parents to avoid as it can be a costly lesson to learn."