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BBC appoints Roger Mosey to newly created position of editorial director
The BBC has announced that Roger Mosey, previously the BBC’s director of Olympic coverage, has been appointed to the newly created ‘troubleshooter’ role of editorial director. Working across TV, radio...
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Reforming copyright laws is vital for future of IP-based publishing, says Ed...
Copyright rules must be adapted to ensure the publishing sector can continue to thrive in an intellectual property (IP)-based landscape, according to minister for culture, communications and creative...
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Galabingo.com aims to capture feel good factor with 'Winning Faces' competition
Galabingo.com has announced its latest consumer marketing drive focussed around its daily prize pay-out of £2m. Entitled ‘Winning Faces’ the activity sees the Galabingo.com revealing its biggest...
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CIPR, PRCA and APPC issue joint statement calling the lack of lobbying...
The CIPR, PRCA and APPC have issued a joint statement in response to the confirmation in the Queen’s Speech that the Government’s 2013-14 legislative agenda does not include plans for statutory...
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Ad of the Day: Virgin Holidays - Harlow Globetrotters
Great big sassy ad full of attitude - selling holidays to Florida. How can this be? Rather like the bumble bee's ability to fly, we don't know how it's come about, but there it is. "Other families buy...
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Reckitt Benckiser appoints Richard Davies as director of global media
Reckitt Benckiser has announced that Richard Davies is to take the position of director of global media. Davies was most recently at Unilever where he was responsible for delivering media services...
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The Doors turn to digital in iPad app by Brandwidth
The Doors has unveiled an iPad app, featuring interactive content, unpublished band images and artwork, rare videos and music. The app was conceived and produced by Elektra Records founder Jac...
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Sir Jonathon Porritt says environmentalists haven't used creatives...
The environmental industry hasn’t “used the skills of the creative industry terribly intelligently” with the “its potential to reach people” not utilised correctly, according to Sir Jonathon Porritt....
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New Sprite campaign by Ogilvy & Mather persuades the public to rediscover the...
Coca-Cola Great Britain is looking to persuade the public to rediscover Sprite, as the drink brand reformulated to contain 30 per cent less sugar and calories. Created by Ogilvy & Mather, the TVC...
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FA announces song chosen as first ever FA Cup anthem
Shine the Light by Sheffield indie band Reverend and The Makers has become the first ever official FA Cup anthem after beating competition from five other acts in a Battle of the Bands search. The...
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News International to launch digital commercial products unit
News International has revealed that it is going to launch a digital commercial products unit to help drive new advertising innovation for clients and agencies. The new department, to be headed by NI...
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Barclays marketing head Jamie Bullock on leveraging the best of the brand in...
Jamie Bullock, head of marketing - intermediaries, international and direct at Barclays, has just been announced as a judge for the 2013 Dadi Awards. Here he tells The Drum about the financial...
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The Vegetarian Society promotes National Vegetarian Week with new campaign...
National Vegetarian Week 2013 has worked with digital branding and motion agency Creative Spark to create a new campaign to promote the event. The agency was appointed following a pitch to promote the...
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Real-time bidding: Can it really work for video?
The Drum's series on real-time advertising continues with a look at how real-time bidding (RTB) can work for video. As technology advances to increase real-time advertising opportunities, The Drum...
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Pedigree 'Feeding Brighter Futures' campaign to sponsor Paul O'Grady: For The...
Pedigree has unveiled its ‘Feeding Brighter Futures’ campaign, pledging to feed one million meals to dogs in re-homing centres across the UK. The campaign is supported by a fully-integrated...
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Online consumers making money in exchange for personal data, according to report
Online consumers could be set to make some extra cash out of marketers' online thirst for streams of information about app, tablet and mobile users, according to research commissioned by Confused.com....
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UK Ad spend breaks £17bn for first time since 2007 according to AA/WARC...
Advertising spend in the UK reached its highest rate since 2007 at £17bn and is forecast to grow by 2.7 per cent this year and by 5 per cent in 2014 according to the Advertising Association (AA)/WARC...
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Smartphone users forking out for just one in 10 apps
New research carried out into the smartphone economy has revealed that British users pay for just one in ten apps and downloads an average of just 29. That equates to an average spend per user of just...
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Ant and Dec fail to lift Morrisons as it sees overall 2.6% sales dip
Supermarket chain Morrisons has revealed a fall in like-for-like sales of 2.6 per cent including fuel for its first quarter of the year. The company has said that it saw like-for-like sales excluding...
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Paul Frampton promoted to CEO as Havas Media Group announces management shake-up
Havas Media Group has implemented the latest phase of its restructuring programme with the promotion of two CEOs from digital and specialist backgrounds. Paul Frampton, MD of Havas Media, will be...
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