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Wallace and Gromit animate UK tourism with ‘Great Adventure’ campaign
Plasticine favourites Wallace & Gromit have been recruited by the tourist boards of England (backed by its counterparts in Scotland, Wales and Northern Ireland), in the latest drive to draw...
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National Farmers’ Union unveils child friendly brand with Cogent Elliott
The National Farmers’ Union (NFU) has unveiled ‘Let’s Talk Farming’, a colourful, new child-friendly brand created by Cogent Elliott. This initiative, which looks to feed into NFU’s ‘Farming Delivers...
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80% of 18-24 year olds have never clicked on a Facebook ad on mobile
Despite Facebook’s announcement that a third of its advertising revenue in Q1 came through mobile, research by Haygarth has found that 80 per cent of 18-24 year olds have never clicked on a Facebook...
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Harrison's Fund release hard-hitting press campaign with the help of ais London
Young charity Harrison’s Fund has revealed a controversial new press ad designed by creative agency ais London. The attention grabbing headline ‘I wish my son had cancer’ is followed by copy that...
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ITV teams with Samsung to offer ITV Player app on Android
ITV has announced a partnership with Samsung which will offer the new ITV Player app on Android devices. The ITV Player app will be available on a range of Samsung Android tablet and smartphone...
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Cornetto follows rebrand with 'Cupidity' short film campaign
Following its rebrand by Carter Wong earlier this year Cornetto has launched ‘Cupidity’, a campaign featuring four short films inspired by teenager’s insights about love. The standalone stories aim to...
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Pepsi Pulse global media market reaches UK shores
Pepsi MAX UK has today introduced its new global media network, Pepsi Pulse, to British users, providing real-time access to Pepsi content from the worlds of music, sport, entertainment,...
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Arsenal signs £30m a year kit sponsorship deal with Puma
Arsenal has signed a £150m contract with Puma, which will see the sports brand replace Nike as the sponsors of the team kit. Nike, who has sponsored Arsenal since 1994, will see its deal finish at the...
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Viral Video Chart: Leonard Nimoy takes on Zachary Quinto in battle of the Spocks
It's Spock versus Spock at the top of this week's Viral Video Chart as Star Trek original Leonard Nimoy takes on new pretender Zachary Quinto in a car race for Audi. Quinto, who plays the legendary...
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Tesco launches first TV modelling series exclusively to Clubcard members
Tesco is launching its first TV series exclusively to Clubcard members following a deal with digital entertainment curator FilmBuff. The nine-part series, called Elite New Face, follows a group of...
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Condé Nast eyes extension of Vogue-branded fashion course to other titles
Condé Nast is eyeing the expansion of its Vogue-branded fashion course to other titles in its portfolio which includes Glamour, Wired and Tatler. The magazine publisher, which launched the Condé Nast...
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BT announces upcoming BT Sport service will be free for broadband customers...
BT has ramped up its marketing campaign for its new Sky-rival BT Sport service, which offers 38 exclusive Barclays Premier League and Scottish Premier League matches, by announcing the service will be...
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Ad of the Day: Levi's - Explosions
This astonishing new piece for Levi's raises more questions than it answers - but there's nothing wrong with that. A disorientatingly fast series of disparate scenes run past us, all including plastic...
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Adform partners with Adtruth to support its real-time bidding capabilities
Adform, a provider of digital media trading technology and campaign management solutions, has partnered with AdTruth to support its real-time bidding capabilities on desktop and mobile. Adform will...
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Download your copy of The Drum (10 May) and accompanying Mobile supplement
Subscribers can download a PDF copy of the latest issue of The Drum and accompanying Mobile supplement here. This issue of The Drum outlines the marketing strategy behind a new charity event – Wig...
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BT unveils first BT Sport TV advert
BT released its first TV advert for the upcoming BT Sport channels ahead of their summer launch just hours after announcing that its broadband customers will receive the service free. The ad features...
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Infographic: 40% of mothers have bought a product based on a review: with 31%...
The UK ‘Social Mums’ 2013 report has found that 40 per cent of mothers who use parenting forums said that they bought a product based on a comment or review they saw online, while 31 per cent said...
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Half of Brits say m-commerce experience falls short of expectations
Almost half of those who use m-commerce in the UK have said that the experience has fallen short of their expectations, with 49 per cent saying the speed and 48 per cent suggesting navigation lets the...
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Trinity Mirror to bring regional ABC circulation figures in line with...
ABC circulation results for key Trinity Mirror regional titles will switch from six monthly to monthly starting from May, it was announced on Thursday. The group said the move would bring results into...
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Jura whisky unveils brand refresh
Jura whisky has unveiled a revamp of its packaging in order to increase shelf stand-out. The packaging refresh will also help to explain the flavours of each whisky, with each carton featuring a...
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