Jura whisky has unveiled a revamp of its packaging in order to increase shelf stand-out.
The packaging refresh will also help to explain the flavours of each whisky, with each carton featuring a distinct colour palette featuring a different image, drawn from the landscape of Jura.
Gemma Parkinson, Jura brand manage, said: “2012 was an exceptional year for the brand. We are now looking to build on this momentum and release a new creative look and feel that we hope will resonate with consumers and help them to truly identify with our brand story.”
The packaging for the bottles show an image connecting back to the story of Jura, beside a half outline of the distinctive Jura bottle shape. When the expressions are lined up together the outlines join up to reveal the whole outline of the Jura bottle.