Adform, a provider of digital media trading technology and campaign management solutions, has partnered with AdTruth to support its real-time bidding capabilities on desktop and mobile.
Adform will use AdTruth’s universal recognition technology to increase audience identification across devices, delivering the most relevant consumer experiences with the right content at the right time.
Martin Stockfleth Larsen, chief marketing officer at Adform, said: “Adform is committed to overcoming the limitations of current device recognition technologies in a way that supports the performance our clients’ demand and the privacy protection consumers expect.”
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