This astonishing new piece for Levi's raises more questions than it answers - but there's nothing wrong with that. A disorientatingly fast series of disparate scenes run past us, all including plastic in some way - from post-party horrors to earthquakes and beyond - leading to the clever revelation that the brand's jeans can now be made of rubbish.
Agency: Levi's
Creative Director: Len Peltier
Creative: Matt Wright / Madeleine Ward
TV Producer: Heather Hero
Production Co: Epoch
Director: Everynone
Executive Producer: John Duffin
Photography: Everynone
Editor: Everynone