Pepsi MAX UK has today introduced its new global media network, Pepsi Pulse, to British users, providing real-time access to Pepsi content from the worlds of music, sport, entertainment, techno-culture and design.
Designed to embody the soft drink manufacturers ‘Live For Now’ ethos the platform will be introduced to over 40 countries by the end of the summer and includes features such as ‘Artist of the Week,’ ‘Song of the Day,’ ‘Pepsi’s Favourite Now Apps’ and Top Ten Lists such as ‘The Ten Best Music Video Dances to do at a Party.’
The web based platform will be available in tablet and mobile form and weaves together Pepsi themed contributions from individual’s social media accounts. This forms part of wider efforts in a breakthrough music strategy which includes content co-creation, innovative fan engagement and support of emerging and rising local artists
Brad Jakeman, president, global beverages group, PepsiCo said: “The media landscape has profoundly changed and brands now have to engage consumers in meaningful conversations with compelling content.
“Pepsi has a storied history of innovating, creating and embracing all forms of pop culture and now with Pepsi Pulse we’ve created a channel that enables the brand to form real-time cultural connections with our fans in an authentic fashion, deepening brand equity and ultimately driving sales for Pepsi.”