White Stuff appoints Julian Baker as marketing director
White Stuff has announced that Julian Baker is set to join the retailer as marketing director, and will take up his new role on Monday 13 May. Baker, who joins from the role of group marketing...
View ArticleThe Drum daily jobs round-up: Havas Lynx, TRC Media, Midland Valley, Become,...
Today's job round-up offers roles for digital account managers, digital media project managers, marketing managers and graphic designers. Havas Lynx is looking for a digital account manager to join...
View ArticleCondé Nast to close Easy Living magazine after eight years
Condé Nast has revealed it is to close women’s lifestyle magazine Easy Living with the publication going online-only from July, putting 30 jobs at risk. “It is a sad decision to have to take, but we...
View ArticleSainsbury's launches 'By Sainsbury's' campaign
Sainsbury's has launched its latest campaign, 'By Sainsbury's'. The campaign was created by AMV BBDO and features three 30-second ads. The campaign will also have press and outdoor coverage. Permalink...
View ArticleSamsung UK named Brand of the Year while UM London wins Grand Prix for Royal...
UM London has picked up the Grand Prix at this year's Drum Marketing Awards through its media planning and buying activity for Royal Mail's Gold Medal Winner Stamps as part of the London 2012...
View ArticleWayne Rooney disowns Man Utd on Twitter and titles himself ‘NikeUK athlete’
Manchester United’s star striker has disowned his own club on Twitter, , by deleting his ‘Manchester United player’ tagline and supplanting it with ‘@NikeUK athlete’. Rooney’s motivation for tinkering...
View ArticleSue Douglas move to take over Sunday People hits the rocks
A £10million bid to take a majority stake in the Sunday People, led by Sue Douglas, the former Sunday Express editor, is believed to have been shelved Talks between People publisher Trinity Mirror and...
View ArticleSir Alex Ferguson’s resignation generates 6m tweets in 24 hours
Sir Alex Ferguson’s shock decision to retire catapulted him to the top global trending topic on social media within eight minutes of the announcement, generating 6m tweets within 24 hours, according...
View ArticleThinkbox announces VOD Screen Life study partnerships
Thinkbox, the marketing body for commercial TV in the UK, has announced the appointment of brand consultancy Flamingo and quantitative research specialists Tapestry to undertake the second in a series...
View ArticleGovernment to allow brands to be exclusive partners or sponsors of...
The government has today announced plans to change its advertising rules, which will see the introduction of an "exclusivity" guideline, allowing a single brand to be a partner or sponsor of...
View ArticleReds left red-faced after David Moyes Facebook gaffe
Manchester United have inadvertently let the cat out of the bag vis-a-vis their likely appointment of departing Everton boss David Moyes to fill the not inconsiderable boots of Sir Alex Ferguson as...
View ArticleAudi launches SQ5 TDI model with ad campaign starring a female protagonist
Audi has launched its new Audi SQ5 TDI with a new ad campaign from BBH featuring its first female protagonist for 20 years. The advert shows the heroine walking proudly through an ethereal world only...
View ArticleBridging the gap: How mobile is tying together online and offline customer...
Mobile has long been championed by retailers uniting on and offline customer journeys, and now other sectors are gaining ground. Jessica Davies explores how mobile is bridging the gap between...
View ArticleLOVEFiLM named as exclusive UK broadcaster of Vikings
Vikings, the top rated US cable series, is to premiere exclusively in the UK on Amazon’s LOVEFiLM platform from 24 May. The deal means TV fans this side of the pond can stream the show via LOVEFiLM...
View ArticleRice brand Amira to debut in the UK with identity and packaging from Bulletproof
The Amira brand has turned to international brand design agency Bulletproof to create the global identity and packaging design for a range of premium products launching this month in the UK. Global...
View Article16.5% of all sales were through mobile devices in April, Affiliate Window says
April saw Affiliate Window record over 13,000 sales per day through mobile devices with 5,500 of these through handsets, its latest figures have revealed. The figures saw each mobile device see an...
View ArticleConfused.com reveals almost half of all Brits are confused by the...
Nearly half of all Brits (41 per cent) are confused by the obsession with the Kardashians according to research from price comparison website Confused.com. As part of a new campaign Confused.com has...
View ArticleYahoo! launches The Comfort Challenge original video series as part of...
Yahoo! has unveiled The Comfort Challenge Four Ways to Wear, a new five-part video series co-produced by Factory Films to help users get the most out of their existing wardrobes run in partnership...
View ArticleHaymarket relaunches Stuff with focus on apps and digital
Haymarket Consumer Media has launched its first edition of the retooled Stuff magazine, which is now designed to have a focus on apps and digital. The redesigned Stuff features a slightly smaller page...
View ArticleChip Shop Awards: Have your say on this year's winners by voting for the...
The judges have spoken but now it's your turn to decide who deserves to win a Chip Shop award this year. From today you can have your say by voting for your favourite pieces of work on the Chip Shop...
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