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Budweiser to show two minute FA Cup film made up of fan photography
FA Cup sponsor Budweiser is set to unveil a two minute long FA Cup TV film, made up of fan photography tweeted to #tothedream from the 2012/13 tournament, tomorrow before the cup final. The 120-second...
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Coca-Cola unveils new TV ad to promote its share a bottle campaign
Coca-Cola has unveiled a new TV ad with Leo Burnett in order to promote its ‘share a bottle’ campaign, following a launch campaign in London featuring performances by DJ Nick Grimshaw and...
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46% use social media for online purchasing decisions and 35% use it to vent...
Over half (55 per cent) of under 35s use social media to share experiences about bad customer service, compared to 35 per cent of all ages, a survey commissioned by online customer helpdesk Sirportly...
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48% of social media discussions around Sir Alex Ferguson's retirement are...
Almost half (48 per cent) of social media users discussing Sir Alex Ferguson’s retirement from Manchester United are pleased with the news that David Moyes will take up the mantle as United’s new...
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Ad of the Day: Specsavers - Vet
Specsavers have done some excellent ads over years, and this is up there with the best. Played with just the right amount of Holby City pseudo-low-key drama, a vet calls out for adrenaline and an IV...
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Hearst appoints first president of digital media
Hearst Magazines has announced the appointment of Troy Young to the newly created role of president of digital media. Young, previously president at Say Media, will be in charge of digital content,...
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Former ŠKODA product affairs manager Pietro Panarisi joins Volkswagen...
Pietro Panarisi has been named as the new head of press and PR for Volkswagen Commercial Vehicles. Panarisi will begin his new role as of Monday 3 June and joins Volkswagen from ŠKODA UK where he held...
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LOVE appoints Phones4u marketing director Trevor Cairns as CEO
Trevor Cairns has joined LOVE in the newly created role of CEO. Cairns joins the creative agency from Phones4u where he currently holds the role of director of marketing. During his career Cairns...
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News International appoints first regional sales director to drive “platform...
News International has promoted Liz Perkins to the newly created role of regional sales director as it looks to further align its target markets and drive a “platform agnostic” ad strategy. Perkins...
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McCann London appoints Sanjiv Mistry and Jamie Mietz as creative group heads
McCann London has announced the appointments of Sanjiv Mistry and Jamie Mietz as creative group heads, joining from Ogilvy & Mather Cape Town. The pair will work under newly appointed...
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Wrigleys 5 Gum relaunches with 'Taste Intense' ad push from Billington Cartmell
Wrigley-owned chewing gum brand 5 Gum has unveiled a major integrated campaign ‘Taste Intense’, re-launching the brand in the UK market. Created by Billington Cartmell the campaign aims to bring to...
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Chocolate Naïve, Blue Marlin, MNDB and BBH proving popular in The Drum...
Looks like The Drum readers are big chocolate fans as Chocolate Naïve’s packaging design is storming ahead in this week’s vote, catching up and not too far behind is Blue Marlin with its designs for...
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Déjà vu: Paddy Power ad gets rejected this time by Network Rail after just...
It’s a case of history repeating itself once more as Paddy Power’s latest ad campaign, which was debuted outside Liverpool Lime Street Station, was taken down from national circulation after just...
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Marks & Spencer to unveil new food marketing campaign with the strapline...
Marks & Spencer has revealed that it will launch a new marketing campaign on Monday, built around the strapline Make Today Delicious, which will cover online, print and TV. The campaign will...
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Luxury accessories brand Dom Reilly works with Pangaea Creative for...
Dom Reilly has worked with Pangaea Creative to create the brand identity for his new range that combines classical craftsmanship with the design philosophy of a Formula1 race team. Pangaea was...
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National Geographic Channel unveils new brand campaign with BBDO
The National Geographic Channel is set to launch a consumer campaign aimed at re-energizing and expanding the brand this weekend. Created by BBDO, the campaign is set to premiere in primetime during...
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Is the decision by the government to allow brands to sponsor ads a good idea?...
With the announcement today that the government is set to allow brands to sponsor or become exclusive partners of departmental campaigns, The Drum asks the industry what it thinks of the move....
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21st Century Fox unveils new logo designed by Pentagram
A new logo has been unveiled for News Corps entertainment division, 21st Century Fox, following Rupert Murdoch’s decision to split it from the news division. The logo, conceived and designed by...
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UKTV unveils rebrand for its Really channel
UKTV has unveiled a rebrand of the on-air identity, logo and tagline for its lifestyle channel Really. The brief called for an "energising, bold and honest look and feel" that would bring the channel...
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Facebook in £650m deal to buy Israeli sat-nav start-up
Facebook is reportedly close to $1bn (£650m) deal to purchase Waze, an Isreali sat-nav company which uses satellite signals from members’ smartphones to generate maps and traffic data, which it then...
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