FA Cup sponsor Budweiser is set to unveil a two minute long FA Cup TV film, made up of fan photography tweeted to #tothedream from the 2012/13 tournament, tomorrow before the cup final.
The 120-second advert slot, normally reserved for its World Cup and Super Bowl advertising campaigns, will air on TV in the last commercial break on both ITV & ESPN before the 5.15pm kick off.
Iain Newell, Budweiser’s UK marketing director, said: “We are really excited to have captured some of the great moments shared throughout this season’s competition through the fans. The film illustrates our commitment to bringing the beautiful game closer to the fans, and through this film we think we’ve captured a truly great season of FA Cup action.”
Budweiser suggests that the ad shows the FA Cup fully from the perspective of fans. Last month, the company launched a competition to allow two amateur photographers who use smartphones to take their pictures to be pitch side at Wembley for the semi-finals.