Nearly half of all Brits (41 per cent) are confused by the obsession with the Kardashians according to research from price comparison website Confused.com.
As part of a new campaign Confused.com has set out to clarify confusing situations by releasing a series of humorous videos answering questions such as; What is a meme?, Is it possible to overdose on bananas?, Why is yawning contagious?, and Where does belly button fluff come from?
As well as addressing these issues, Confused.com is also inviting social media users to pose their confusing situations on Twitter, using the hashtag #ConfusedDotCom. On Wednesday 15 May the eccentric scientist, star of Confused.com’s video answers, will reply to the questions posed via Twitter with a series of reactive videos over the course of the day.
Head of content at Confused.com, Sharon Flaherty, commented: “People appear to be confused by many scenarios; and, as our research shows, the Kardashians are at the top of the list.By creating a series of videos we hope to provide people with explanations to some of life’s big mysteries. As our video shows, everyday oddities such as belly button fluff can be explained in a fashion that’s both scientific and comedic.”