Clik here to view.
Online sports network Pitchero picks Perform to monetise multiplatform audiences
Online sports network Pitchero has struck an exclusive deal with Perform to monetise its multiplatform UK audiences via a range of formats including audience sponsorship and branded content...
View ArticleClik here to view.
Rightmove sees 20% traffic growth to reach 1.25bn page views
Property website Rightmove has seen a 20 per cent growth in traffic during the first third of 2013 with 1.25bn page views. The site saw the average revenue for each advertiser grow by £70 on the same...
View ArticleClik here to view.
Battle of the Spocks: Audi pits Star Trek's Zachary Quinto vs Leonard Nimoy...
Audi has pitched sci-fi newbie Zachary Quinto vs Vulcan icon Leonard Nimoy in a new two minute video dubbed ‘The Challenge’. This sees Quinto & Nimoy attempt to pack their bags for a golfing trip,...
View ArticleClik here to view.
Impartiality of Queen’s press adviser called into doubt
The impartiality of a former Army officer now serving as the Queen’s private secretary, whose responsibilities include doling out advice on the royal charter on press regulation, has been called onto...
View ArticleClik here to view.
‘Irresponsible’ Kerry Katona payday loan ad banned
Kerry Katona has been banished from TV screens by the Advertising Standards Authority after fronting an ‘irresponsible’ payday loan ad. Katona was used in the campaign to exhort viewers to grab ‘fast...
View ArticleClik here to view.
Zoological Society of London appoints M Worldwide to review multi-channel...
The Zoological Society of London (ZSL) has appointed retail branding and design consultancy M Worldwide to review the multi-channel retail customer journey for its London and Whipsnade Zoos. Appointed...
View ArticleClik here to view.
Arqiva buys out the remaining 50% of Selective Media to strengthen media and...
Communications infrastructure and media services company Arqiva has announced the acquisition of location based Wi-Fi media specialist Selective Media. Arqiva had taken a 50 per cent share in the...
View ArticleClik here to view.
Tributes, jokes and speculation flood in as Twitter reacts to Sir Alex...
Social networks were flooded with tributes after Manchester United announced Sir Alex Ferguson will retire from his managerial role at the club after 26 years. The 71-year-old Scotsman won 38 trophies...
View ArticleClik here to view.
Cambridge University researchers develop happiness app
A happiness app designed to monitor the happiness of its users has been developed by researchers at Cambridge University in an effort to boost health and wellbeing. EmotionSense combines location data...
View ArticleClik here to view.
M&C Saatchi appoints Antonia Harrison as international development director
M&C Saatchi has appointed Antonia Harrison, who previously held the role of marketing and sponsorship director at Bernie Eccelstone's Formula One Management, as its new international development...
View ArticleClik here to view.
calls9 unveil self-funded newsstand app Champagne World
Digital studio calls9 has released the first edition of self-funded newsstand app Champagne World. The first edition marks the second release from Champagne World after a preview edition was released...
View ArticleClik here to view.
Tetley Tea puts ad account out to pitch but incumbent Dare declines to take part
The Tetley Tea advertising account is up for grabs after the brand separated from its incumbent agency Dare, The Drum can reveal. Dare inherited the Tetley account in 2010 when it merged with MCBD,...
View ArticleClik here to view.
Tabasco unveils sponsorship campaign with Food Network UK
Tabasco has partnered with Scripps Networks Interactive’s Food Network UK for a sponsorship deal, which will see the hot pepper sauce brand promoted during peak-time programmes. The deal, negotiated...
View ArticleClik here to view.
Marketing Weak: Broadband Choices - a train journey from hell
An ad that's noteworthy only for how cringe-making it is. Poorly shot and semi-incomprehensible, it has two men on a packed train discussing a broadband comparison site. Every so often the other...
View ArticleClik here to view.
Vote for the best piece of work in our Creative Round-Up: Winners to be...
The Drum brings you a round-up of some of the latest interesting creative work. Every fortnight The Drum publishes a selection of new creative work. Now you can vote for the work you like best with...
View ArticleClik here to view.
Former News International chief executive Tom Mockridge joins Virgin Media
Tom Mockridge, the former News International chief executive who left at the end of December, has been announced as chief executive of Virgin Media. The position could put him at odds with the Murdoch...
View ArticleClik here to view.
Cheil UK appoints Chris Kazakeos as head of retail production
Cheil UK has today announced the appointment of Chris Kazakeos as head of retail production, where he will manage the retail production team. Kazakeos, who joins from the role of director at...
View ArticleClik here to view.
F&F Clothing launches 'Seven Days of Summer' social media campaign with We...
F&F Clothing has mounted a social media campaign with global social media agency We Are Social in a bid to challenge fashion fans to step outside their comfort zone this summer. The ‘Seven Days of...
View ArticleClik here to view.
Channel 4 announces Stone Roses competition open exclusively to registered users
To celebrate the release of Film 4 funded documentary ‘The Stone Roses: Made of Stone’ Channel 4 has partnered with director Shane Meadows, The Stone Roses and Picturehouse to offer registered viewers...
View ArticleClik here to view.
Publishers must emulate retailers and create “single customer views”, says...
Publishers must emulate the approach taken by retailers to cultivate successful transaction strategies, according to Immediate Media’s CEO Tom Bureau. Speaking at the Professional Publishers...
View Article