This extraordinarily impressive-looking ad for Strongbow feels as if it should be viewed on a cinema screen. We see a cityscape of glass and steel with rooftop apple orchards, all bathed in golden light except for the lush greenery of the densely-packed trees.
Then marksmen fire arrows into the sky, arcing up and plummeting into the fruit itself. This acts as a metaphor for beautiful young people drinking the cider and experiencing the taste of the juice exploding in their mouths.
Agency: Ogilvy (Dublin)
Creative Director: Mike Mesbur
Creative: Mike Mesbur / Laurence O'Byrne
TV Producer: Paul Ellis
Production Co: Maxfilms (Dublin)
Director: Des Mullan
Producer: Max Brady
Executive Producer: Max Brady
Photography: Paul Gillen
Post Production: Windmill Lane (Dublin)
VFX Producer: Ian Jacobs / Jennifer Connolly
Editing House: Windmill Lane (Dublin)
Editor: Janice Twomey
Sound Designer: Locky Butler
Composer: John Walsh