Travel content provider Lonely Planet has joined forces with CBS Outdoor UK to create a bespoke new content series giving London commuters a taste of 1,000 ultimate global sights.
The series will run for a year on CBS Outdoor UK’s XTP digital screens on the London Underground across zone 1 stations, in order to provide Londoners with travel inspiration showcasing a variety of unique and off-the-beaten track destinations and sights.
Sue Coffin, acting general manager (EMEA) at Lonely Planet, commented: “We're delighted to be partnering with CBS Outdoor UK to reach this key urban demographic. Providing a dose of travel inspiration in an innovative way will help us to engage further with this audience and encourage them to explore the world’s most breathtaking sights.”
The campaign follows research from CBS Outdoor UK’s work.shop.play panel that revealed Londoners are still avid holidaymakers despite the economy and of the 1,040 people surveyed 93 per cent said they were planning to take a break.
UK MD of CBS Outdoor, Jason Cotterrell, added: “Our research showed us that now is the perfect time to offer a remedy to the Monday blues with inspiring holiday ideas. The partnership with Lonely Planet aligns perfectly with our strategy of developing the cross track projection format as a bespoke content channel within our portfolio.”