Cadbury Dairy Milk has launched an advertising campaign to promote its Marvellous Creations range, as part of a £7m investment for the brand.
The campaign will include TV, press and outdoor advertising, PR, sampling, social media and in-store activity.
Matthew Williams, marketing director at Mondelez International, said: “The launch of Cadbury Dairy Milk Marvellous Creations has been phenomenal.
“From the ‘what-the-dickens’ way we make it, to its wondrously unexpected form, everything about this new product is designed to capture the awe, wonder and excitement of make believe – and the new ad does just that.”
The identity and packaging for the range was designed by Bulletproof.