Russian Standard Vodka has revealed a multi-million pound investment to its ‘Vodka as it should be’ TV advertising campaign with a series of high impact slots across key channels from May until July.
The TV initiative, created by My Agency, is part of an integrated summer campaign worth £7m, which includes a number of onsite activations at two UK music festivals, Lovebox and Wilderness.
The TV ad was shot by director Howard Greenhalgh and his team and aims to take viewers on a ‘sensual journey of discovery', with John Ayling & Associates handling media buying for the campaign
In April Russian Standard Vodka appointed Collective London to its digital account.