Bed brand Silentnight has unveiled a national marketing campaign, With Our Compliments, which is set to consist of POS, national print press, digital advertisements and PR.
Silentnight has teamed up with retailers to offer bespoke packages and tailored offers for each retailer range, including Bensons, Carpetright, Paul Simon, Tesco and Sainsbury’s.
Nick Booth, marketing director of Silentnight brands, said: “This is the first of several national advertising programmes we intend to deliver this year. It allows retailers to be flexible with their offer, fully supporting our position as the national sleep experts.
“By encouraging footfall to our local stockists, we are actively working with our valued retailers to drive purchases and showcase the varied Silentnight product range.”
The campaign is set to run until the end of the month.