Tesco has best performing brand in social customer care on Twitter, with telecoms filling other top spots

The Tesco Twitter feed is the best performing brand in social customer care in the world, research from Socialbakers has found, answering 65 per cent of user questions in an average of 81 minutes.

The Socially Devoted research found that O2, whose Twitter feed is best known for its humour – such as its responses to customers when the service suffered network failures and its urban slang replies – came third on the list, behind Vodafone.

Three UK and the Met Office completed the top five.

Jan Rezab, CEO of Socialbakers. said:“Twitter enables a certain open conversation and allows brands to address their customers’ needs immediately and directly. More and more brands are appreciating the value of utilizing social media, and Twitter in particular, to relate to their customers and address their concerns. These companies should be celebrated.”