Clik here to view.
Centaur Media’s CEO Geoff Wilmot steps down in board reshuffle after...
Geoff Wilmot is stepping down as CEO of Centaur Media as part of a board reshuffle following an interim statement revealing a fall in print revenues. Group revenues in the four months to 30 April 2013...
View ArticleClik here to view.
Stockholm Pride launches Twitter campaign encouraging Russians to #GoWest
Stockholm Pride has launched a Twitter campaign, created by M&C Saatchi Stockholm, aimed at inviting Russians to #GoWest to celebrate. The campaign comes after a court in Moscow ruled that the...
View ArticleClik here to view.
Marketing Weak: Hampson Hughes Solicitors
Blimey, Barney’s fallen on hard times. In this ad, personal injury lawyers Hampson Hughes proudly tell us they pay £1500 up front for all cases they accept - so that explains where the costume budget...
View ArticleClik here to view.
Auto Trader commits "highest ever" marketing spend to back its digital-only...
Auto Trader is backing its final transition to a digital-only business by allocating its biggest ever marketing budget, launching transactional mobile products, and mining data to drive conversions...
View ArticleClik here to view.
97p-land? Poundland drops prices by 3p in a “competitor response” move
Poundland has cut its prices to 97p in a bid to undercut its 99p rivals. The price cut will initially be put into action in its East Ham, Dudley and Chelmsley Wood stores where there is direct...
View ArticleClik here to view.
BT’s underlying growth improves as it prepares to launch BT Sport
BT’s underlying revenue growth has improved from -3 per cent last quarter to around zero at both retail and group level, standing it in good stead as it forges ahead with its free premium sports...
View ArticleClik here to view.
Audi unveils augmented reality platform with Somo
Audi has unveiled Audi Vision, a mobile augmented reality platform which allows users to bring brochures to life. Audi Vision will allow users to point their mobile device at the premium car...
View ArticleClik here to view.
Betfair announces Arena as lead agency on £15m European and UK media account
Betfair has announced that Arena has won the £15m consolidated European and UK media planning and buying account following a competitive pitch. Henry Daglish, the deputy managing director at Arena,...
View ArticleClik here to view.
Mercedes-Benz Commercial Vehicles appoints Palmer Hargreaves to rebrand...
Mercedes-Benz Commercial Vehicles has announced the appointment of Palmer Hargreaves to redevelop TradePartner, its after sales trade loyalty programme. Nikki Watts, managing director at Palmer...
View ArticleClik here to view.
Broadchurch and Taggart go down the same creative route, three years apart
One doesn’t have to be a police detective to work out that the ad creative for these two crime dramas is remarkably similar. Back in 2010, The Union devised this campaign for long-running STV drama...
View ArticleClik here to view.
BBC Trust rules Radio Four using the words ‘cox sackers’ was ‘grossly offensive’
The BBC Trust has ruled that Radio Four programme Thinking Allowed should not have said the words ‘cox sackers’ on air when reading out a letter. The words were said on 25 April last year when the...
View ArticleClik here to view.
The Drum daily jobs round-up: Marketing Manchester, Somethin' Else, Mind...
Today's jobs round-up brings roles for a digital marketing executive, a head of digital, a head of UX, a graphic designer and a PPC executive. Marketing Manchester is looking for a digital marketing...
View ArticleClik here to view.
UTV predicts further revenue declines for Q2 as it reveals overall five per...
Media company UTV has reported a 5 per cent decline in group revenue for the start of 2013 with a 7 per cent fall in radio revenue in Great Britain, including a decline of 10 per cent by talkSPORT and...
View ArticleClik here to view.
BBC Radio 4 presenter in ‘cox sackers’ rowing row
A BBC Radio 4 presenter has landed himself at the centre of controversy after repeating an innuendo laden term whilst discussing the sacking of the Cambridge University rowing team’s cox live on air....
View ArticleClik here to view.
Google, ITV, Channel 4 and Telegraph join IAB’s first Mobile Ad Tech working...
Brands including Google, ITV, Channel 4 and the Telegraph are among the first to join the Internet Advertising Bureau’s (IAB) first Mobile Ad Tech working group. The group, which will launch next...
View ArticleClik here to view.
St Ives announces Branded3 acquisition
St Ives has today announced that it has acquired Branded3 Search for £10.7m. Branded3 will operate as a subsidiary of St Ives and its team of approximately 50 will continue to be managed from its...
View ArticleClik here to view.
RAJAR figures show 90% of UK adults listen to radio every week
A snapshot of the current state of play in Britain’s radio industry has been provided courtesy of the latest set of RAJAR audience figures for the first quarter of 2013 – showing that 90 per cent of...
View ArticleClik here to view.
Tesco has best performing brand in social customer care on Twitter, with...
The Tesco Twitter feed is the best performing brand in social customer care in the world, research from Socialbakers has found, answering 65 per cent of user questions in an average of 81 minutes. The...
View ArticleClik here to view.
Energy UK selects Halogen Communications to lead PR
Energy UK, the trade association for the energy industry in the UK, has selected Halogen Communications to provide public affairs and PR support in Scotland. Edinburgh based Halogen currently works...
View ArticleClik here to view.
Rugby League World Cup 2013 appoints Bloom to raise excitement
The Rugby League World Cup 2013 (RLWC2013) has announced the appointment of Bloom to identify and engage with influential social media communities. Alex Craven, CEO of Bloom, said: “The eyes of the...
View Article