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Pinewood Studios boss brands expansion opponents ‘irrational’
The chairman of Pinewood Studios, Lord Grade, has accused four local councillors who voted against plans for a £200m expansion of the studio complex of being ‘irrational’. The outburst came as Grade...
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Google aims to support not replace ad agencies with appointment of Patrick...
Google's new appointment Patrick Collister may have been given the title head of design but comments made by him recently suggest his role is closer to creative director, despite denials that Google...
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minicabit app launches following O2 investment
minicabit has launched an app following investment from O2 throughout the past year. The app allows users to compare minicab quotes for a journey, including quotes from licensed Private Hire Taxi...
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Morrisons introduce advanced CRM system
Supermarket chain Morrisons has introduced a new customer relationship management system as part of moves to strengthen its customer focus and compete more effectively with ‘the big four’ supermarket...
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ISBA suggests campaigners look at ‘the root causes of obesity’ and stop...
The ISBA has suggested health campaigners are using over-simplistic scapegoat solutions to inform recent campaigns promoting ad bans. Ian Twinn, director of public affairs for ISBA, made the criticism...
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Mobile has “fundamentally changed” the Guardian’s journalism and commercial...
Mobile has “fundamentally changed” the way the Guardian approaches its storytelling, with nearly half (44 per cent) of all traffic coming via tablet and smartphones in April, according to the...
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"Think human, be human" Mandeep Mason, director mobile and Windows 8...
"Think human, be human," is the most imperative aspect of successful mobile advertising says Mandeep Mason, director mobile and Windows 8 advertising - international. Speaking at today's IAB Mobile...
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Nick Burcher named MediaCom’s head of social media
MediaCom has appointed Nick Burcher as its new head of social media, EMEA. Burcher has joined MediaCom from ZenithOptimedia Worldwide, where he was head of social media and digital innovation. He has...
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Viral Video Chart: P&G praises mums, Greenpeace bashes Coke and Red Bull goes...
Audi has held on to the top spot in the Viral Video Chart for the second week running after its Spock vs Spock challenge racked up almost 200,000 social media shares. Elsewhere on the chart, there's a...
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Carphone Warehouse launches film from Adjust Your Set as part of Smarter...
Carphone Warehouse has launched a new short film as part of its Smarter World campaign. The 12-month campaign, which launched in February this year, has aimed to inspire people about the possibilities...
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ASM Technologies launches new user friendly website and identity
Leading IT and technology company ASM Technologies has revealed a refreshed brand identity and also launched a new website through North West agency Carpe Diem as the company looks to raise its...
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Samsung looks to show authentic is best in new ad featuring Buddy the dog
Samsung has unveiled a new campaign with creative agency Possible to promote its latest range of high-end monitors, the Series 9. Samsung is working with The Viral Factory for the ad, which shows off...
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Thought leadership and digital ad sales winning battle against decline in...
Global head of marketing at Economist Digital, Michael Brunt, discusses the growing movement towards digital reading, increasing investment in the Americas and the now fundamental role of digital in...
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Aqua Pura appoints The if agency for promotional tour
Aqua Pura has announced the appointment of The if agency for a promotional tour of the UK, which looks to encourage both sampling and sign ups to Cancer Research UK’s Race for Life. There are two...
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"I stand by what I said": Matt Brittin faces MPs over Google's low tax bills
Google’s Nothern European boss, Matt Brittin, faced MPs at the public accounts committee this morning over the way in which Google operates in order to minimise its UK tax bill. At the time of...
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Samsung's 'tweet to meet' campaign gives fans chance to meet Robbie Williams
Samsung has adorned 60 black cabs in London, Manchester and Glasgow with promotions for Robbie Williams' upcoming Take The Crown Stadium Tour and is offering photo-tweeting fans a chance to meet the...
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THE 99 unveils kids fansite with Aardman Animations
Comic book brand and animated TV show THE 99 has unveiled a multinational, inclusive digital home, created by Aardman Animations. The new fansite contains videos, single and multi-player games, a...
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Microsoft, Nokia, Bulmers, Unilever and McDonald's first to sign up to...
Microsoft, Nokia, O2, Bulmers, Unilever, B&Q and McDonald's have become the first to sign up for new advertising opportunities on the broadcaster's 4oD on demand service. Channel 4's opening...
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Lord McAlpine lawyer: Sally Bercow tweet was sarcastically ‘pointing the...
Sir Edward Garnier QC for Lord McAlpine told the High Court that Sally Bercow’s use of the words ‘innocent face’ in a tweet was sarcastic. Bercow, who is getting sued for posting “Why is Lord McAlpine...
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Traditional ad creative way of thinking cannot apply to mobile, says Joule...
The traditional ad creative way of thinking cannot be applied to mobile, according to CEO of EMEA for Joule and former managing director of AKQA Mobile Daniel Rosen. Speaking at the Internet...
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