Aqua Pura has announced the appointment of The if agency for a promotional tour of the UK, which looks to encourage both sampling and sign ups to Cancer Research UK’s Race for Life.
There are two competitions as part of the tour: one which will see customers who enter a code on bottles of the water put in a draw to win a brand new VW Camper Van; and a second offering those who sign up for the race a chance of winning a week’s holiday in a VW Camper Van.
Stephanie McGregor, senior account manager at The if agency, said: “We’re really excited about the tour which we think will engage with Aqua Pura’s target market which tends to be healthy, active and outdoorsy families who enjoy spending time together and getting out and about. After much insight and careful research, we decided that the VW Camper Van is the perfect embodiment of this kind of lifestyle so would be the perfect central focus of the tour. They’ve also got a certain cool cache which has helped inform our creative approach.”
In addition to the tour and website, the if team has also designed and created a suite of supporting materials, including; banners, a campervan tent and promotional leaflets.