Comic book brand and animated TV show THE 99 has unveiled a multinational, inclusive digital home, created by Aardman Animations.
The new fansite contains videos, single and multi-player games, a character guide with in-depth profiles, and free ‘downloadables’.
Dr. Naif Al-Mutawa, CEO of the Teshkeel Media Group, said: “The animation successes and unique understanding of a child’s imagination made Aardman the standout creative choice to help shape the digital future of THE 99 Kids.”
The superheroes in the show are based on Middle Eastern principles and Islamic archetypes.
Jemma Kamara, digital producer at Aardman, added: “I met Dr. Naif Al-Mutawa at a conference last year after hearing about THE 99 comic books. I was immediately intrigued by the brand because of its values and objectives, and the engaging way it has created new role models for youngsters all over the world.
"For us, the challenge was how to create a truly multinational experience where language and cultural differences didn't get in the way of playing together. We came up with an idea that allows kids from all over the world to play collaboratively together by working towards common goals, all of which is underpinned by the values of the brand. We have lots of exciting content in development that we will be releasing over the next few months. We really can't wait to see how the fans react to the new site.”