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Goldsby joins RBH as Director of PR & Social
Rees Bradley Hepburn (RBH) has strengthened its senior management team by hiring its first director of PR & Social in the form of Delia Goldsby. Before joining RBH, Delia spent almost ten years...
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eBay is no longer an m-commerce or e-commerce retailer: eBay Europe VP of...
"eBay is not m-commerce or e-commerce, it's commerce period," says eBay Europe VP of marketing, operations and advertising, Alexander von Schirmeister. Speaking at the IAB Mobile Engage conference von...
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HistoricBritain.com appoints Turtle PR as it aims to widen UK market exposure
Accommodation website HistoricBritain.com has appointed Turtle PR to handle its UK PR. Turtle has been tasked with highlighting HistoricBritain.com’s concept of providing historic lodgings and...
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Hertz hires Stickyeyes for international SEO strategy
Hertz Europe has appointed digital marketing agency Stickyeyes to manage its international SEO strategy. Following an initial 12-way pitch process, the Leeds-based agency will first be tasked with...
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glue Isobar appoints three to senior creative team
glue Isobar has today announced the appointments of Simon Clancy, Lewis Raven and Adam King to its senior creative team. All three creative directorships are new roles within glue Isobar and will...
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14% of adults in the UK have never used the internet
According to new data from the Office for National Statistics, more than seven million, or 14 per cent, of UK adults over the age of 16 have never used the internet. The data, which was collected over...
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Brands should give attention to what doesn't work in advertising says Adfonic...
"Knowing what doesn't work is more important than knowing what is working and that's why brands need a Demand Side Platform (DSP)," according to Emmett Geaney, business development director at...
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Curiously Cinnamon unveils online video campaign featuring Chris Kamara
Curiously Cinnamon has today launched an online video campaign, which looks to pit fans of the Nestle cereal against each other. The tongue-in-cheek campaign, created by Exposure, looks to see who can...
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The Drum daily jobs round-up: Leeds Metropolitan University, Goals Soccer...
Today's jobs round-up offers roles for senior online marketing officers, marketing managers, project managers, creative solutions directors and junior designers. Leeds Metropolitan University is...
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Being customer focused is end game: Google director of agency sales Dominic...
Google UK's director of agency sales, Dominic Allan has highlighted the company's belief in creativity and storytelling to convey a marketing message and defended its forthcoming Enhanced Campaign PPC...
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Morrisons and Ocado confirm deal to create online delivery business
Supermarket chain Morrisons has announced that it has reached a long-term agreement with Ocado Group which will see it begin an online grocery delivery service next year. The two companies have been...
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Branding experts predict Beckham will net £300m in retirement
He may have only just hung up his footballing boots but David Beckham’s earning potential may now be full unleashed with branding experts predicting that the football star could rake in as much as...
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Samsung declares ‘second golden age’ of TV has arrived
South Korean electronics juggernaut Samsung has declared that Britain is entering a ‘second golden age of TV’ in its Smart TV Futures report, authored by the Future Laboratory. The study analysed...
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WH Smith named and shamed as Britain’s worst retailer
High Street newsagent chain WH Smith has been named as the worst store on Britain’s high streets in a new Which? consumer survey of 105 shoppers. The dated retailer was pilloried for its ‘messy and...
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Jay Zasa returns to R/GA New York in new role
R/GA New York has announced that Jay Zasa has returned to the agency as SVP and executive creative director. Zasa has been tasked with overseeing the creative integrity of R/GA’s client campaign and...
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Retailers pool loyalty data via Weve platform for London-based beta trials
Three retailers have pooled their loyalty databases via Weve’s mobile marketing platform as part of a trial to determine how best to use mobile to drive in-store shopping. The month-long trial, which...
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Somersby launches ‘Project OpenMinded’ after discovering 52% of men don’t...
Somersby Cider has launched the first of four webisodes as part of ‘Project OpenMinded’ - a mission to help people step out of their comfort zones. The campaign for the Carlsberg owned cider comes...
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PRCA announces updates to its Code of Conduct following the Queen’s Speech
The Public Relations Consultants Association has updated its Public Affairs Code of Conduct and has announced it will be refocusing its efforts on voluntary regulation and registration after the...
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Football agent in Carlos Tevez West Ham row suing Daily Mail for unlimited...
The Daily Mail and columnist Martin Samuel are being sued by the football agent who brought Carlos Tevez to West Ham in 2006 over an article in February questioning his professional ability. Kia...
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Groupon marketing survey highlights a ‘back to basics’ approach
A Groupon sponsored survey of 300 UK SME owners has detailed their marketing priorities for the coming financial year. This confirmed the growth of online and mobile channels but also affirmed a that...
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