Somersby Cider has launched the first of four webisodes as part of ‘Project OpenMinded’ - a mission to help people step out of their comfort zones.
The campaign for the Carlsberg owned cider comes following an Epinion survey for Somersby of 999 people, which found that 52 per cent of men don’t dance at parties because they don’t believe they can.
The first webisode in the campaign shows Jurgen, a window cleaner of over ten years, who uses his work skills to help him dance.