The Rugby League World Cup 2013 (RLWC2013) has announced the appointment of Bloom to identify and engage with influential social media communities.
Alex Craven, CEO of Bloom, said: “The eyes of the world will be on Rugby League World Cup 2013 and it is clear that social media has an important role to play in engaging fans. Bloom is uniquely placed to blend data insight and creative to deliver impactful campaigns.”
The World Cup is taking place in October and November.
Mark Foster, marketing manager of RLWC2013, said: "We have gained some fantastic initial momentum towards our target of selling 500,000 tickets and we are delighted to be working with Bloom to develop this momentum by making the most of the opportunities around social media and the four million people that will interact with our Trophy Tour."
The tournament will involve 14 nations; Australia, Cook Islands, England, Fiji, France, Ireland, Italy, New Zealand, Papa New Guinea, Samoa, Scotland, Tonga, USA and Wales.