The National Association of People Abused in Childhood (NAPAC) has unveiled a new print campaign, created by Cogent Elliott, based upon the Jimmy Savile revelations with the hope of raising awareness.
The pro-bono ad turns the ‘Jim’ll Fix It’ badge on its head, with the aim of letting people know that it is alright to speak up if you are a victim of abuse.
Richard Payne, creative director of Cogent Elliott, said: “The Jimmy Savile case has awakened the whole nation to the horrors of child abuse. If there is one benefit to this, it is that the laudable work of agencies such as NAPAC has begun to receive due notice.
“The support NAPAC provides to adults who’ve suffered childhood abuse is invaluable; we are proud to able to lend our expertise to such an organisation.”
The campaign will initially run in the form of poster and press.