Digital and direct marketing agency Wunderman UK has announced the strengthening of its senior team with the appointment of Erminia Blackden as strategy director.
Blackden has joined Wunderman from her previous role at CMW where she was the strategy director on the agency's Peugeot account. She has also held positions at MESH Planning as experience director and at Draft FCB as planning director.
At Wunderman, Blackden has been made responsible for the agency’s Ford of Britain account.
Josette James, managing partner at Wunderman UK said: “Erminia has accumulated a wealth of experience in previous roles and, as strategy lead on the Ford of Britain account, will be tasked with overseeing an ambitious programme.”
Erminia Blackden said: “The Ford team at Wunderman UK is building on the success of the recent B-Max launch and I am excited to be joining the team during what promises to be an exciting period.”