Photography specialist Canon has today launched its largest ever advertising campaign across Europe, Middle East and Africa, extolling consumers to ‘Power to your next step’.
The through the line campaign encompasses all consumer and pro product categories and will run throughout the summer.
Incorporating television adverts alongside video on demand slots on the likes of 4OD, ITV Player and Sky On Demand the campaign will also incorporate a print campaign in lifestyle and consumer tech publications.
It will also incorporate in store promotions, PR and social media campaigns alongside a custom built website offering a series of practical video tutorials.
Nigel Taylor, consumer imaging marketing communications director, Canon Europe, said: “‘Power to your next step’ is a campaign that brings to life Canon’s commitment to empower consumers to take their ‘next step’ in imaging. We want to inspire and support everyone in taking their ‘next step’, whether it be in photography, shooting video or printing special moments. Canon has a product suitable for every step, whether you’re a beginner or a professional.”
Canon worked with mcgarrybowen London, Canon Europe’s retained advertising agency, to bring the campaign to life, and PHD has conducted all media buying.