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Canon launches ‘next step’ campaign across EMEA
Photography specialist Canon has today launched its largest ever advertising campaign across Europe, Middle East and Africa, extolling consumers to ‘Power to your next step’. The through the line...
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BBC and Guardian tip scales in Google UK news results
The BBC and Guardian websites have been named as the most likely to appear in Google UK’s news search rankings amongst all, according to a new study. Both sites edged out the Daily Mail which ranked a...
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Specsavers launches first Skype enabled campaign
Specsavers has teamed up with Microsoft Advertising to launch its ‘Spectacle wearer of the year’ competition on Skype, the first time that Skype has been harnessed for such a campaign. This invites...
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Axe looks to show first impressions count in new BBH campaign
The updated hair styling range from Axe looks to promote the fact that ‘First Impressions Count’, in a new campaign by BBH London. The campaign is now live in the UK and Europe, and is set to roll out...
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Weetabix finds out morning routine of public through series of Vines
Weetabix is promoting the launch of its On the Go Breakfast Biscuit range by asking the public about their morning routine in order to determine how a series of Vine videos progressed. In total four...
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TJ Hughes unveils e-commerce site with YOMA
Discount retailer TJ Hughes has unveiled a new online store to help improve the experience for digital customers. The retailer, which went into administration in 2011 before having its debt acquired,...
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The Drum runs industry survey to gauge average working hours and pressures...
Last week it was reported that an employee at Ogilvy & Mather Beijing died at his desk from a heart attack. Such a story is uncommon within the industry, but it did make The Drum wonder about how...
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Ad of the Day: Peugeot - Wacky Races
Peugeot certainly haven't stinted on this. A lavish production for their latest zippy model, it takes its inspiration from good old Wacky Races and throws in some extra zaniness just for fun. Dick...
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Met accused of "gagging" allegations of senior police officer leaking...
The Metropolitan Police has been accused of gagging evidence relevant to the Leveson Inquiry into press ethics by claiming public interest immunity on intelligence which alleged a senior police over...
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Levi Roots launches £20m interactive game campaign
Levi Roots has launched a £20m 'play and win £10 notes' campaign, combining a nationwide on-pack promotion and an interactive online game to give customers the chance to win £10. The campaign, created...
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EDF Energy appoints Opus Trust Marketing to customer communications contract
EDF Energy has today announced the appointment of Opus Trust Marketing to handle the printing of annual statements as part of the energy company's multi-million pound customer communications contract....
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Public invited to ‘discover Ford’ at the Ford Champions League final
Ford, partner of the UEFA Champions League, is set to unveil an experience this week which will feature extreme rally driver Ken Block. The ‘Discover Ford’ experience was created by Imagination, and...
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Fat Face appoints Lineup Media for consumer PR and digital campaign ahead of...
Accessories brand Fat Face has announced its appointment of Lineup Media to manage its consumer PR and digital campaigns ahead of its 25th anniversary celebrations. The agency will help Fat Face build...
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BBC Worldwide chief executive announced as chairman of Comic Relief
Peter Bennett-Jones, the chairman of Comic Relief, has announced that he is standing down from his role after 15 years. In his place Tim Davie, currently chief executive of BBC Worldwide will take up...
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BBC Trust: BBC should merge BBC online and the Red Button service
The BBC Trust has said that the BBC needs to merge its Red Button and online services, as well as looking to improve navigation across the different parts of BBC Online, improving links and design...
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Burberry claims success with Romeo Beckham led spring/summer campaign as it...
Burberry has reported an 8 per cent revenue growth to £2bn with adjusted pre-tax profits up by 14 per cent to £428m as it cited the success of its latest marketing initiative featuring the son of...
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ITV News editor appointed president of NBC News in New York
ITV news editor Deborah Turness has announced her decision to quit after being offered the position of president of NBC News, New York. Turness has been in the editorial hot seat at ITV since 2004...
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Apple named and shamed as one of US’s largest tax avoiders
Apple has become the latest multinational brand to be named and shamed for its tax avoidance schemes after a US senate committee took the company to task ahead of a hearing later today. This will see...
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Oreo celebrates launch of Sheffield factory with Draftfcb campaign
Oreo is celebrating the opening of the first factory manufacturing the American cookie brand in the UK with a print campaign honouring Sheffield’s heritage. The campaign, created by Draftfcb, will...
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94% of UK adults rate their mobile phone as better than sex
A whopping 94 per cent of the UK’s adult population have admitted that they would rather live without sex than their mobile phone – according to a new poll conducted by mobileinsurance.co.uk. The...
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