Quantcast
Channel: The Drum - Locations - UK
Viewing all articles
Browse latest Browse all 7217

Ad of the Day: Peugeot - Wacky Races

$
0
0
Ad of the Day: Peugeot - Wacky Races

Peugeot certainly haven't stinted on this. A lavish production for their latest zippy model, it takes its inspiration from good old Wacky Races and throws in some extra zaniness just for fun.

Dick Dastardly teams up with traditional characters from the cartoon to thwart the innocent driver of the advertised vehicle. While he and the Slag Brothers, the Anthill Mob, Red Max and Sergeant Blast - among others - endure collisions, explosions and more, our driver nimbly outwits them at every turn.

Finally breaking free of them thanks to the car's unstoppability, he gets to claim his prize in the form of his very own Penelope Pitstop who has broken down by the side of the road. A sniggering Muttley is left behind as they zoom off towards a future replete with happiness, success and probably lots of sex.

Agency: Young & Rubicam Brasil
Creative Director: Victor Sant'Anna / Rui Branquinho
Creative: Fabio Tedeschi / Leandro Camara / Felipe Pavani
TV Producer: Nicole Godoy
Production Co: Partizan / Movie & Art
Director: Antoine Bardou-Jacquet
Executive Producer: Douglas Costa / David Stewart / Paulo Dantas
Photography: Damien Morisot
Post Production: ETC London
Editor: Bill Smedley
Audio: Factory
Music Production: A9 Audio

Permalink | Comments (0)


Viewing all articles
Browse latest Browse all 7217

Trending Articles