Accessories brand Fat Face has announced its appointment of Lineup Media to manage its consumer PR and digital campaigns ahead of its 25th anniversary celebrations.
The agency will help Fat Face build on a solid consumer fan base of outdoor lovers, as well as looking to communicate its summer product lines within a celebratory campaign highlighting 25 years.
Louise Foley, retail marketing manager at Fat Face, said: “We are really pleased to be working with Lineup Media. Positively positioned for a strong year, this is a very exciting time for Fat Face and we wanted a PR agency that demonstrated fashion experience, an understanding of our brand and how to deliver results across multiple platforms.”
The campaign will launch at the end of this month, and is set to run until September, and will feature the chance to win a fully customised Fat Face VW campervan.
Ali Sheik, managing director at Lineup Media, added: “Fat Face has built a fantastic reputation in the outdoor lifestyle clothing industry since it was founded, and we are delighted to have been appointed to handle the consumer PR for its summer campaign and 25th anniversary. Fat Face is a well-known British fashion brand for anyone that loves the great outdoors and embraces life to the full outside the 9-5. We’re very excited at being involved with such a great brand and campaign.”
Lineup Media will handle all media and digital relations plus social media integration for the campaign.