Seriously Good Venison has undergone a rebrand in a bid to bring it into line with modern day perceptions of venison.
Designed by Umbilical, the rebrand for the Scottish company has emphasised the artisan butchery skills of the company combined with a clean, modern design.
The rebrand is intended to also allow the business to diversify into other meats like lamb, beef and pork in the future.
Seriously Good Venison director, Vikki Banks said: “The heritage feel of our previous branding has stood the business in good stead for almost forty years but in that time, people’s perceptions of venison have drastically changed.
“People are more aware than ever before that venison is a super-healthy meat, which is easy to fit into an everyday recipe repertoire. While we will always maintain traditional excellence in our bespoke butchery service, our diverse product range reflects the many ways people are cooking with venison now – from stir fries and curries to venison burgers, steaks and our Seriously Good sausage range.”
Banks continued: “Our new brand echoes the modern image of venison combined with the traditional values we maintain in our artisan approach to animal welfare and top quality butchering skills.”
The new brand will be rolled out this summer at trade shows including the Ideal Home Show, Gardening Scotland and the Royal Highland Show, as well as regular farmers’ markets.
Packaging across the range of venison products will be brought into line with this and the website integrated more gradually.