A surgeon brings a woman back to life via a defibrilator in this commercial for Axe which emphasises the idea that first impressions matter. He's the first thing she sees as she comes to, and judging by the dreamy look on her face, she thinks she's died and gone to heaven.
Agency: Bartle Bogle Hegarty
Creative Director(s): David Kolbusz
Creative Team: Matt Fitch / Mark Lewis / Harry Orton / Robin Warman
TV Producer: Charlie Dodd
Film Prod Co: Outsider / Station Films
Director: Harold Einstein
Producer: Richard Packer / Jon Stopp
Executive Producer: Eric Liney
Dir of Photography: Danny Cohen
Post-Prod House: The Mill
Editing House: The Mill
Audio House: Factory