TeamRock has appointed Jimmy Docherty as commercial director of its new international multi-media content creation and distribution business.
Doherty joins TeamRock from Real and Smooth Radio Scotland where he held the role of sales director. He brings with him more than 17 years’ worth of broadcast experience, mainly on the creative side. In 2007 he joined what was then GMG Radio Scotland as head of creative, before becoming sales director in 2010.
As commercial director he has been tasked with partnership building, promotions and sponsorship opportunities with relevant clients and brands as no spot advertising will be sold on the station.
“I am delighted to have secured someone of Jimmy’s caliber into the TeamRock family. His role will be to get out into the rock community, which is both passionate and valuable and develop a more specific commercial model across our multiple platforms including magazines, radio and digital,” said Billy Anderson, chief executive of TeamRock.
Docherty added: “TeamRock is not a traditional media business and I'm not a traditional commercial director, so in many ways we are the perfect fit. To say I'm hugely excited about joining the business is an understatement and I'm really looking forward to working with the talented and innovative team behind TeamRock, helping to build something that we all feel is going to be amazing.”