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Mark Lindridge joins Publicis Chemistry as head of marketing effectiveness
Tullo Marshall Warren’s senior data planner Mark Lindridge has been appointed as the new head of marketing effectiveness at Publicis Chemistry. Lindridge, who has been at TMW since 2011, joins...
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TM Lewin finds lifetime spend of social customers outstrips paid-search...
TM Lewin has revealed that the average lifetime spend of its social media customers outstrips that of customers driven to its site via paid search. The shirt retailer has found that its social media...
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36% of people in marketing departments pass on private information about...
Half (50 per cent) of those working in marketing departments in the UK admit to having shared confidential information on the company, research from information management company Iron Mountain has...
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The Drum daily jobs round-up: Selco, Pocapoc Creative, Weber Shandwick,...
Today's round-up brings roles for designers, studio managers, account managers, digital experts and client services directors. Selco builders warehouse is looking for a senior designer and studio...
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Toshiba UK forms exclusive partnership with Warner Bros. Pictures’ summer...
Toshiba UK has entered into an exclusive marketing partnership with the upcoming Warner Bros. ‘Man of Steel’ film. The collaboration sees Toshiba mount a UK-wide integrated marketing campaign covering...
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DigitasLBi & Razorfish expand Stephan Beringer and Anthony Lye roles
Publicis agencies DigitasLBi and Razorfish have expanded the roles of Stephan Beringer to chief growth and strategy officer, and Anthony Lye to the role of global president of digital products and...
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Škoda unveils CRM campaign with ais London
Škoda is set to unveil a CRM campaign next week with ais London, which looks to use positive reviews from the industry in order to promote the car. ais London has created a DM pack, which will be sent...
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Ad of the Day: Stella Artois Cidre - The Simple Life
Stella brought in the big guns for this ad, getting acclaimed film-maker Wim Wenders to direct. The execution fits snugly alongside the other ads in this campaign and matches them for style and tone;...
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Twitter user offered up for £75,000 to tell his eyewitness account of Woolwich
@BOYADEE, a musician and filmmaker, revealed that he has been offered up to £75,000 to give his eyewitness account of the Woolwich attack, and apologised for ignoring reporters including Jon Snow....
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Virgin Media becomes Presenting Partner of Athletics for Glasgow 2014...
Virgin Media has been revealed as the Presenting Partner of Athletics for the Glasgow 2014 Commonwealth Games. The communications and entertainment company, which employs around 800 people in the east...
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Local authorities using Twitter & Facebook for service delivery
Britain’s councils are diversifying their service offer into the realms of social media by dealing with customers directly on platforms such as Twitter & Facebook, according to a survey. Produced...
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Woolwich mentioned 449,360 times on Twitter in 24 hours following attack
Following the murder of Lee Rigby at Woolwich on Wednesday, ‘Woolwich’ was mentioned almost half a million on Twitter in the 24 hours that followed, research from social media intelligence company...
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Bacon grilled on ITVs Daybreak
Former Blue Peter presenter Richard Bacon has reflected upon his shock sacking from the children’s show during a stint on ITV’s Daybreak to promote his new memoirs. Bacon was fired back in 1998 after...
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Brian Blessed uses his outdoor voice for GO Outdoors TV narration
GO Outdoors has unveiled a new TV ad in the run up to the bank holiday weekend, narrated by Brian Blessed. Created by Uber, the advert shows outdoor enthusiasts racing across the UK countryside in...
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Real and Smooth Radio Scotland sales director Jimmy Docherty joins TeamRock...
TeamRock has appointed Jimmy Docherty as commercial director of its new international multi-media content creation and distribution business. Doherty joins TeamRock from Real and Smooth Radio Scotland...
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New ‘Football For Friendship’ scheme appoints Logistik Group for PR
The ‘Football For Friendship’ scheme, which will see the world’s first ever International Children’s Forum for sport, fronted and hosted by former World Cup winner Franz Beckenbauer on Saturday, has...
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Performance marketing: How can advertisers and publishers work together to...
In the first of a series dissecting performance marketing trends, The Drum speaks to a cross-section of the performance industry to discuss how advertisers and publishers can work together to increase...
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Two men arrested for inciting ‘racial or religious hatred’ on Twitter with...
Two men have been arrested for on suspicion of inciting racial or religious hatred following statements posted on Twitter about the murder of Lee Rigby. Avon and Somerset Police made the arrests...
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Guardian moves to global domain
The Guardian is moving its domain from co.uk to .com, to mark the digital first strategy and the worldwide growth of the brand. The move will see the various Guardian websites in the UK and US become...
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Under the influence: What makes an influential brand?
As Google and Amazon beat Apple and Facebook in Ipsos Mori’s Top 100 Most Influential Brands study, Jessica Davies takes a look at what makes an influential brand. The survey of 1,000 UK consumers...
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