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Kenyon Fraser merges with Concept PR and Edian
Kenyon Fraser has today announced that it has merged with Concept PR and digital agency Edian. As part of the change, Richard Kenyon has moved into a chief executive role, with Ben O’Brien becoming...
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Sally Bercow *innocent face* tweet ruled as libellous
The High Court has ruled that a tweet by Commons Speaker's wife, Sally Bercow, about Lord McAlpine was libellous. On 7 December, McAlpine filed a formal libel complaint against Bercow for tweeting...
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Marketers working longer hours and company hopping to progress careers,...
A marketing industry survey has revealed 57 per cent of marketers believe they should move company at least every three years for career progression, higher than the national average for other...
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McEwan's Red to launch ad campaign from The Union during Champions League Final
To support the launch of McEwan’s Red into the trade this month the new Scottish Ale will unleash its first advert across the football final weekend, kicking off with STV’s coverage of the UEFA...
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Global Radio ordered to sell seven stations following GMG takeover in...
The Competition Commission has decided that Global Radio must sell station in seven areas of the UK following the acquisition of Real and Smooth Radio last summer. The owner of network radio brands,...
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Ofcom asks ASA to look into children’s exposure to TV alcohol advertising as...
Ofcom has today asked the ASA and BCAP, the UK’s advertising regulators, to review the rules that limit children from being exposed to alcohol advertising on TV, as it believes their exposure has been...
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BBC director general scraps Digital Media Initiative after three years...
The BBC has decided to scrap its Digital Media Initiative having spent nearly £100m it has announced internally this morning. New director general Tony Hall has informed staff at the corporation that...
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Maxus appoints head of client service and planning director
Maxus UK, part of GroupM, has announced the appointment of Jenny Smith as planning director as well as the promotion of Stephanie Marks to head of client service. Smith joins from PHD, where she was...
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Churchill Insurance unveils two new TV ads
Churchill Insurance has this week unveiled two new TV ads featuring Churchill the dog: Ride and Welcome Home. Both the ads, created by WCRS, focus on the insurance company’s ‘No Claims’ offers. Simon...
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Strongbow to launch Dark Fruits variant in June with packaging designed by...
Strongbow has engaged Bulletproof for the packaging design of its new Dark Fruit variant launching next month. “The packaging designed by Bulletproof, fits into the new look introduced by the brand...
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Infographic: UK consumers ready for a richer messaging experience
Eight out of ten (80 per cent) of UK smartphone users now use over-the-top ( OTT) or instant messaging (IM) services, a survey carried out by Vanson Bourne on behalf of mobile messaging company...
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Sage by Heston Blumenthal appoints MBA for advertising
New appliance range Sage by Heston Blumenthal has appointed MBA to handle its UK advertising account. The independent agency, which won the business following a pitch, will focus on creating...
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Socially powered: How affiliates are using social to drive traffic for...
Social media is powering affiliates to drive more traffic to advertisers’ websites. Sean Hargrave explores the relationship of social media and performance. Most of the headlines around social media...
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BBC suspends technology boss John Linwood following DMI multi-million money...
Following the news that the BBC is scrapping its Digital Media Initiative (DMI) after spending £98.4m on the project, it has now been revealed that technology boss John Linwood has been suspended....
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Grey Spain currently holds poll position in this fortnight's Creative...
Grey Spain is currently charging ahead in this fortnight’s Creative Round-Up vote with its work for the Aid to Children and Adolescents at Risk Foundation (ANAR), the lenticular print of the poster...
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Trend towards “big data” is breeding attitude of “false certainty”, says...
The increasing trend towards using “big data” to inform brand strategies is breeding an attitude of “false certainty”, which could be detrimental to businesses, according to Ogilvy & Mather vice...
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Sunseeker awards international PR account to McCann PR Birmingham
Luxury yacht manufacturer Sunseeker International has employed McCann PR Birmingham to its international account. The agency is now tasked with managing the brand’s social media platforms as well as...
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First Direct looks to show it is ‘unexpected’ in integrated campaign...
First Direct has unveiled a new campaign with JWT London, which is set to run across TV, press, digital and outdoor media, with the aim of promoting the ‘unexpected’ bank. JWT worked with visual...
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Jessops overhauls affiliate program as part of strategy to reinvigorate brand
Jessops has overhauled its affiliate program as part of plans to revitalise its brand following its recent acquisition by entrepreneur and Dragon’s Den star Peter Jones. The camera retailer, which was...
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Elastoplast to promote waterproof plasters in ‘Britain vs the Weather’ campaign
Elastoplast’s new range of Fabric Waterproof plasters is being promoted by a YouTube campaign created by CMW. The ‘Britain vs the Weather’ campaign begins today, and is set to run for three weeks....
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